tag:blogger.com,1999:blog-82013927392074592212024-03-12T17:54:55.311-07:00Swaim StrategiesNonprofit organizations and the people who run them are changemakers who work hard to make the world a better place. We work along side them as guides, coaches and support to help deliver stunning events that meet and exceed goals.Adminhttp://www.blogger.com/profile/11211732220371356512noreply@blogger.comBlogger100125tag:blogger.com,1999:blog-8201392739207459221.post-53976821585227213462014-05-20T15:47:00.002-07:002014-05-29T14:02:03.040-07:00Love Wins<style>
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<i>By: <a href="mailto:sam@swaimstrategies.com" target="_blank">Samantha Swaim</a> & Kristin Steele</i> </div>
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Monday in Oregon was an amazing event day. No one knew it
when we woke up. But by noon, the marriage ban in Oregon had been lifted and
the community was ready to come together and celebrate.</div>
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<a href="http://swaimstrategies.com/" target="_blank"><img alt="http://swaimstrategies.com/" border="0" src="http://4.bp.blogspot.com/-Ih2G8JG3MNk/U3vYgA536GI/AAAAAAAAA7w/bBgla-DkuGU/s1600/10154261_10152427058003988_4501976228562675669_n.jpg" height="240" width="320" /></a></div>
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With very little lead time, a generous group of event professionals
joined us as we set out to throw a huge celebration for a moment that people in
Oregon have waited decades for.</div>
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<a href="http://swaimstrategies.com/" target="_blank"><img alt="http://swaimstrategies.com/" border="0" src="http://3.bp.blogspot.com/-Dsco-qbtnd8/U3vZFkiGQBI/AAAAAAAAA74/4b41iLtAz3E/s1600/-fc4a5f3238a4d44a.jpg" height="216" width="320" /></a></div>
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So many amazing vendors and event partners joined us to make
the celebration happen—over 50 of them in all. Let it be said that this event
could not have happened without them and their automatic responses of, “YES!”
to anything we needed were pure magic.</div>
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Events are comprised of moments that all put together, tell
a story. </div>
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Hundreds came together to celebrate.</div>
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There was crying and laughing and hugging everywhere.</div>
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Over 70 couples were married by volunteer celebrants.</div>
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Kids and couples burned up the dance floor to the tunes of
amazing DJs donating their time on donated AV equipment.</div>
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Fantastic donated food and drink was had.</div>
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Donated desserts served as wedding cakes.</div>
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The day was documented by volunteer photographers.</div>
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<a href="http://swaimstrategies.com/" target="_blank"><img alt="http://swaimstrategies.com/" border="0" src="http://1.bp.blogspot.com/-oPPo-STLUFo/U3vZ6iZAyRI/AAAAAAAAA8I/iXPDfJ4WqGQ/s1600/10370986_10152374109688898_2092370444900577525_n.jpg" height="320" width="320" /></a></div>
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Beautiful donated flowers spilled down steps and were
carried as bouquets as new brides and grooms and people who have been partners
for decades walked out of their ceremonies, legally married in the state they
call home.</div>
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<a href="http://swaimstrategies.com/" target="_blank"><img alt="http://swaimstrategies.com/" border="0" src="http://1.bp.blogspot.com/-7jY2YpfGluQ/U3vagzoyCjI/AAAAAAAAA8Y/slL5EDaUhyY/s1600/DSC_3128+72+dpi-M.jpg" height="213" width="320" /></a></div>
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And aren’t all of these things why we hold events? To create
a time and space where people come together and are changed for the better by
the act of being together to champion each other and a cause?</div>
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<a href="http://swaimstrategies.com/" target="_blank"><img alt="http://swaimstrategies.com/" border="0" src="http://1.bp.blogspot.com/-l1L4By7Pxpk/U3vXzFTUjBI/AAAAAAAAA7o/KEQP4kEv83E/s1600/10295671_10152157943288651_7162712130870499615_n.jpg" height="213" width="320" /></a></div>
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Swaim Strategies was started ten years ago with the idea of
assembling people to add to the greater good of our communities. Working for
marriage equality has been an issue we have been committed to working on since
the beginning. We can think of no more perfect example of our proudest work
than this event held at The Melody Ballroom on May 19, 2014. </div>
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<a href="http://swaimstrategies.com/" target="_blank"><img alt="http://swaimstrategies.com/" border="0" src="http://3.bp.blogspot.com/-n9b42IjKGdY/U3vaRoRTivI/AAAAAAAAA8Q/UGHIyfZdebI/s1600/DD14-131.jpg" height="213" width="320" /></a></div>
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It even ended with a volunteer marching band, leading us
into a brand new day.</div>
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Thank you to absolutely everyone who made it possible. Your
generosity is what defines Oregon and we are so honored to know and work with
all of you.</div>
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<a href="http://swaimstrategies.com/" target="_blank"><img alt="http://swaimstrategies.com/" border="0" src="http://1.bp.blogspot.com/-9DD2eYvCfjw/U3vWctldUSI/AAAAAAAAA7k/tEHq_NBmgRI/s1600/Screen+Shot+2014-05-20+at+3.25.33+PM.png" height="307" width="400" /></a></div>
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A few of our favorite photos of the day: </div>
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<a href="http://swaimstrategies.com/" target="_blank"><img alt="http://swaimstrategies.com/" border="0" src="http://2.bp.blogspot.com/-Ptjbt6zcHl8/U3va9OMXkII/AAAAAAAAA8o/UaTEAd_GV7M/s1600/10273436_466522093482903_5028338660235336099_n.jpg" height="240" width="320" /></a></div>
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Adminhttp://www.blogger.com/profile/11211732220371356512noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-16891076521083132922014-05-14T08:40:00.000-07:002014-05-14T10:28:44.680-07:00Simplifying an Event Program to Give it Heart<style>
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</style><i><a href="mailto:sam@swaimstrategies.com" target="_blank">By: Samantha Swaim </a></i><br />
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It’s easy to get lost in the weeds of planning the program
for your event. The ‘must have’ speakers on stage, the recognition, the
business updates.<span style="mso-spacerun: yes;"> </span>Sometimes it’s hard to
figure out what elements to keep and what elements to cut. But, when planning
your event it’s important to think about how to inspire the audience.<span style="mso-spacerun: yes;"> </span>It’s a large part of what will make them
enjoy attending your event, remember you later and be compelled to support you.</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-C8-18970s84/U3ONOltCQoI/AAAAAAAAA6o/8uB3qGfHFJo/s1600/2014-05-07_067.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-C8-18970s84/U3ONOltCQoI/AAAAAAAAA6o/8uB3qGfHFJo/s1600/2014-05-07_067.jpg" height="213" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Photography by Adam Bacher</i></td></tr>
</tbody></table>
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Oregon Community Foundation is celebrating its 40-year
anniversary this year, and wanted its state of the foundation annual luncheon
to feel <i style="mso-bidi-font-style: normal;">celebratory</i>. So they looked
to their program elements—entertainment, speakers, AV—to make this happen.</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-9Ah5lsOWN44/U3ONsX8h5yI/AAAAAAAAA60/UwtC9sawTpo/s1600/2014-05-07_084.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-9Ah5lsOWN44/U3ONsX8h5yI/AAAAAAAAA60/UwtC9sawTpo/s1600/2014-05-07_084.jpg" height="213" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Photography by Adam Bacher</i></td></tr>
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They started in fine fashion with a great performance by the
Oregon 234<sup>th</sup> Army Band to energize the room. The program then took
shape around their theme of <i style="mso-bidi-font-style: normal;">Legacy
Leadership Impact</i>. OCF has deep roots and a rich history in Oregon, serving
as one of the largest funders of education, the arts and the environment in the
state with an annual giving total of over $60 million. But with so much good
news, how do you tell share it all?</div>
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OCF had a fantastic <a href="http://youtu.be/DjGmmTZDIY8" target="_blank">2-minute animated video</a> that quickly and in an engaging way told their history and
their future, showcasing the tremendous impact they have on the state year
after year.</div>
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After this great video they filled their program with
passionate speakers and spirited performances that kept the momentum both
engaging and heart-felt. Speakers used the word ‘we’ to bring the audience—who
was filled with a large amount of OCF funders and grantees—into the work and
honor their involvement in what makes the organization great. A poem written
specifically about OCF by Oregon Poet Laureate, Paulann Petersen enabled
everyone to both hear her amazing work and think about OCF in an artistic way.</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-LiKNWjz5YgQ/U3OONuVjOKI/AAAAAAAAA7A/53ISDU619Lc/s1600/10347808_10152426966698784_575917081189203462_n.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-LiKNWjz5YgQ/U3OONuVjOKI/AAAAAAAAA7A/53ISDU619Lc/s1600/10347808_10152426966698784_575917081189203462_n.jpg" height="180" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Photography by Adam Bacher</i></td></tr>
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OCF is all about making Oregon a great place to live. How do
you get an audience to <i style="mso-bidi-font-style: normal;">feel</i> that? You
have Oregon musical darling Thomas Lauderdale of Pink Martini and the Oregon
234<sup>th</sup> Army Band play a beautiful 15-minute rendition of “Rhapsody in
Blue” to end the event backed by huge screens with amazing scrolling pictures
of every geographic corner of Oregon. The effect captured the spirit of the
state and inspired the audience to see the diversity of Oregon and connect all
those dots into one room committed to the future of the state they all call
home.</div>
Adminhttp://www.blogger.com/profile/11211732220371356512noreply@blogger.com1tag:blogger.com,1999:blog-8201392739207459221.post-61492363398649406932014-05-02T09:30:00.002-07:002014-05-02T09:30:16.633-07:00Tailoring Your Event to Suit Your Audience<style>
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</style><span style="font-family: Palatino; font-weight: normal;"><a href="mailto:sam@samanthaswaim.com" target="_blank"><i>By: Samantha Swaim </i></a></span><br />
<div class="MsoNormal">
<span style="font-family: Palatino; font-weight: normal;">Having
an event is one thing, but crafting your event to suit your audience is one of
the big keys to a successful fundraising event. Having an event that engages
your crowd, pulls them into the program and excites them to give doesn’t happen
if you don’t take them into account during your planning. This can become
especially true with long-standing events at organizations whose donor bases
may have shifted some over time. </span></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-weight: normal;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-weight: normal;">It’s a
good idea to look at your crowd and ask, “What will engage <i style="mso-bidi-font-style: normal;">them</i>?”</span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-rJ1oVDdgFpI/U2Khpf4sWUI/AAAAAAAAA6Y/UJ0DLqwa4kY/s1600/MHKC-Gala14-322LoRes.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-rJ1oVDdgFpI/U2Khpf4sWUI/AAAAAAAAA6Y/UJ0DLqwa4kY/s1600/MHKC-Gala14-322LoRes.jpg" height="213" width="320" /></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-weight: normal;">Mt.
Hood Kiwanis Camp asked this question and this year’s Great Gatsby events were
the result. Previously, they had one nighttime event that tried to accomplish
everything for a widening support base. And in doing so, they were hitting a
fundraising ceiling and felt unable to take their event to the next level. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-weight: normal;">This
year they took a good look at the history of guests at their event and found
that it started to filter into a couple of different camps. One group really
loves a big silent auction, blackout board, lower ticket prices and to be done
at a decent hour. The other group was willing to spend more on a ticket and
generally moved away from the silent auction toward a more robust live auction. </span></div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-IxObyknvQkk/U2KMlMbowaI/AAAAAAAAA54/idG1mjJtNX4/s1600/MHKC-L14-393LoRes.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://2.bp.blogspot.com/-IxObyknvQkk/U2KMlMbowaI/AAAAAAAAA54/idG1mjJtNX4/s1600/MHKC-L14-393LoRes.jpg" height="218" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Great Gatsby Brunch</i></td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-weight: normal;">So
they split their event into two. The morning champagne brunch event offered a
wine toss and blackout board as activities during the larger silent auction
with a variety of price points and two closures. The crowd then moved into a
buffet brunch. The live auction during this program featured all of the Kiwanis
Club baskets that are put together every year as a friendly competition and
fundraiser. It allowed the organization to celebrate the Clubs that have been a
wealth of support and volunteer resource for the camp for decades, and for
those baskets to raise more than they have in a silent auction setting. Different
incentives were offered at different levels of the special appeal to galvanize
giving. There was even an auction of the floral centerpieces so that by the end
of the brunch they were all cleared to make room for the evening’s décor. </span></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-weight: normal;"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-9LQsasXCs6s/U2KK5I_iYOI/AAAAAAAAA4s/PurwUat7fwA/s1600/MHKC-L14-004LoRes.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-9LQsasXCs6s/U2KK5I_iYOI/AAAAAAAAA4s/PurwUat7fwA/s1600/MHKC-L14-004LoRes.jpg" height="218" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Brunch Decor</i></td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-weight: normal;">Then,
with this successful event under their belt, MHKC flipped the venue and
prepared for their nighttime program. The Gala featured a smaller silent
auction with specific wine featured to appeal to the interests of this
different crowd. Instead of a blackout board, they sold wild card raffle
tickets at a higher price point allowing the winner to pick a live auction item
off the auction block. </span></div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-eF7D3uD3JLM/U2KLI63W5VI/AAAAAAAAA48/kJUNT0UyDi8/s1600/MHKC-Gala14-001LoRes.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-eF7D3uD3JLM/U2KLI63W5VI/AAAAAAAAA48/kJUNT0UyDi8/s1600/MHKC-Gala14-001LoRes.jpg" height="213" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Gala Decor</i></td></tr>
</tbody></table>
<div class="MsoNormal">
<span style="font-family: Palatino; font-weight: normal;">They
then moved the guests into the dining room where a seated dinner after the sun
had gone down lent to a more Gala-like air. The live auction was specifically
procured to be all trips and travel to match the spending interest of the
crowd. There was time at the end of the program where the band played and
guests were able to continue socializing into the night.</span></div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-S0MdeVzR3vc/U2KPwUnPVRI/AAAAAAAAA6I/BVi92pvHP7U/s1600/MHKC-Gala14-405LoRes.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-S0MdeVzR3vc/U2KPwUnPVRI/AAAAAAAAA6I/BVi92pvHP7U/s1600/MHKC-Gala14-405LoRes.jpg" height="213" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Great Gatsby Gala</i></td></tr>
</tbody></table>
<div class="MsoNormal">
<span style="font-family: Palatino; font-weight: normal;">They
were able to achieve this onsite with the use of as many elements as they could
between the two events. The theme connected the two to allow for décor elements
to be in place for both. They used the same videos for each appeal, but changed
the speaker. They used two different bands to create different feels. They
changed linen color and centerpieces. Registration stayed the same and reset
for the second event. <span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-weight: normal;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-weight: normal;">By
taking a look at how their audience was splitting, they were able to meet them
where they wanted to be met and as a result they were able to break through the
fundraising ceiling they had not been able to previously. Creating an event and
hoping it works for your audience will never raise as much as if you design
your event for your audience. Your donor base changes over time and if your
events aren’t changing to match, you’re missing a big opportunity.</span></div>
Adminhttp://www.blogger.com/profile/11211732220371356512noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-27019885730160639032014-04-10T16:01:00.002-07:002014-04-14T09:24:53.966-07:00Relationships Are the Key to Donor Cultivation<div class="separator" style="clear: both; text-align: center;">
</div>
<style>
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</style><span style="font-family: Palatino; font-size: 11.0pt;"><a href="mailto:sam@samanthaswaim.com" target="_blank"><i>by: Samantha Swaim </i></a></span><br />
<div class="MsoNormal">
<span style="font-family: Palatino; font-size: 11.0pt;">It can
be easy to get caught up in the weeds of your event. Themes. Centerpieces. Linen
colors. Will your guests like the chicken? </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-size: 11.0pt;">But
these are not the things that are going to secure fundraising success at your
event, and losing valuable time here will distract you from the most important
piece. The best thing you can do for your event is exhibit trusted leadership
of your organization by cultivating your relationships well.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-size: 11.0pt;">People
give to people. </span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-4yaXpyCDg9M/U0cdIoaFHdI/AAAAAAAAA4A/F9ggLa2Z7Ms/s1600/CommActi-0914.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-4yaXpyCDg9M/U0cdIoaFHdI/AAAAAAAAA4A/F9ggLa2Z7Ms/s1600/CommActi-0914.jpg" height="213" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-size: 11.0pt;"><a href="http://caowash.org/" target="_blank">CommunityAction’s</a> <i style="mso-bidi-font-style: normal;">Celebration of Community Spirit </i>was
wildly successful again this year because of the relationships they cultivate.
When their development director and executive director move through the room,
it’s like a family reunion. Everyone in the room genuinely feels like these
leaders are their friends—because they are. These leaders let relationships
drive their work instead of the other way around. They clearly understand that
to create a strong community for the people they serve, they actually have to
build a strong community for the organization.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-T5ZhCduLJPg/U0ciSKfUv1I/AAAAAAAAA4c/7BAZMRJaMC0/s1600/CommActi-0775.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-T5ZhCduLJPg/U0ciSKfUv1I/AAAAAAAAA4c/7BAZMRJaMC0/s1600/CommActi-0775.jpg" height="213" width="320" /></a></div>
<br />
<span style="font-family: Palatino; font-size: 11.0pt;">These
two women are seen as largely impactful community leaders in Washington County,
speaking out, building relationships and investing in their donors and
organization partners. They understand that these relationships make their very
important work to eliminate poverty and create opportunities, possible.</span><br />
<span style="font-family: Palatino; font-size: 11.0pt;"> </span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-VYRMZv54bv8/U0cdIXCSisI/AAAAAAAAA4E/Wn8f43PoYYQ/s1600/CommActi-0698.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-VYRMZv54bv8/U0cdIXCSisI/AAAAAAAAA4E/Wn8f43PoYYQ/s1600/CommActi-0698.jpg" height="213" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-size: 11.0pt;">The work
they do all year to cultivate donors and supporters pays off in spades the
night of their event because they have created a room that is there to support
the work and is ready to give. Their special appeal is by far their biggest
level of engagement at the event. Their focus here maximizes their fundraising
as the special appeal is the largest opportunity to raise money the night of
your event.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-pmisP5hJcXA/U0cdIqFvFNI/AAAAAAAAA4I/I-ZS_emQTYQ/s1600/CommActi-0745.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-pmisP5hJcXA/U0cdIqFvFNI/AAAAAAAAA4I/I-ZS_emQTYQ/s1600/CommActi-0745.jpg" height="213" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-size: 11.0pt;">There is
no raffle or auction package that will do more for you than your appeal. And your special appeal cannot be
successful if you haven’t done the work well in advance of your event. You
should always be working on this, because these relationships will help your
organization year-round if done well.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-size: 11.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Be
careful where you spend your time on an event. You need linen, but no one will
remember what color it was. People will remember feeling like they were a part
of something bigger than themselves that inspires them to give more and do more
in their community.</span></div>
<div class="MsoNormal">
<br /></div>
Adminhttp://www.blogger.com/profile/11211732220371356512noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-4902533610425504722014-04-03T11:31:00.000-07:002014-04-03T12:09:48.212-07:00Using Space Creatively to Better Your Event<style>
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<br />
<div class="MsoNormal">
<span style="font-family: Palatino; font-size: 11.0pt;"><a href="mailto:sam@samanthaswaim.com" target="_blank"><i>By: Samantha Swaim</i></a> </span></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-size: 11.0pt;">Once
you’ve <a href="http://samanthaswaimfundraising.blogspot.com/2014/03/finding-right-venue-for-your-event-is.html" target="_blank">found the right venue</a> to suit your event, getting creative within the
space can enhance the whole experience of your event. Most venues are big, open
spaces—a blank slate—that welcome creative ideas.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-size: 11.0pt;">Having
all of your event activities in one location, and allowing guests access to all
areas at all times, can adversely impact your fundraising. If your audience
walks in and takes their seat because you’ve allowed them to, they won’t walk
around and spend money on the silent auction or raffles. And if they can’t get
to the silent auction items because of layout, they won’t bid either.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-size: 11.0pt;">The
trick is to take a look at your program and the flow you’d like to create with
your crowd, and then build the elements of the space to match. Doing so can be
as simple as shifting seating and adding some pipe and drape.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Palatino; font-size: 11.0pt;"></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-XS4ETsp8U_4/Uz2n4mt8tBI/AAAAAAAAAEs/v7GHT5Pbl6c/s1600/SinS14-009LoRes.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-XS4ETsp8U_4/Uz2n4mt8tBI/AAAAAAAAAEs/v7GHT5Pbl6c/s1600/SinS14-009LoRes.jpg" height="218" width="320" /></a></div>
<br />
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<span style="font-family: Palatino; font-size: 11.0pt;"><a href="http://www.redcross.org/or/portland" target="_blank">American Red Cross</a> held its annual <a href="http://www.redcross.org/news/article/or/portland/American-Red-Cross-Puts-Fashion-Forward-at-Surviving-in-Style" target="_blank"><i style="mso-bidi-font-style: normal;">Surviving inStyle</i></a> event at <a href="http://www.castawayportland.com/" target="_blank">Castaway</a> this year and transformed the big, open space into
different, smaller spaces that they moved the crowd through to create different
experiences within the event. </span></div>
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<span style="font-family: Palatino; font-size: 11.0pt;">When
guests arrived they walked into a silent auction with cocktails and passed
appetizers. The auction items were stationed around the perimeter to allow
space for people to move through and bid. The space where the live auction and
special appeal took place was a stage set with theater-style seating, but
access to this space was cut off by beautiful pipe and drape ‘walls,’
essentially creating a space-within-a-space. When the program began, the drapes
were pulled back and guests were invited to take a seat.</span></div>
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<a href="http://3.bp.blogspot.com/-eUTNYJPeol8/Uz2n4musXBI/AAAAAAAAAE0/5o9J8lDd7Io/s1600/SinS14-173LoRes.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-eUTNYJPeol8/Uz2n4musXBI/AAAAAAAAAE0/5o9J8lDd7Io/s1600/SinS14-173LoRes.jpg" height="218" width="320" /></a></div>
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<span style="font-family: Palatino; font-size: 11.0pt;">While
guests were in the program ‘room’ raising money, the silent auction space was quietly
flipped by catering to house the dinner buffet tables. After the program,
guests were invited to mix and mingle in that space again. The program room was
then reset with cocktail tables and a live band for an intimate dinner party,
all of the walls were pulled back and guests moved freely within the larger
space.</span></div>
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<span style="font-family: Palatino; font-size: 11.0pt;"></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-t4ZtGyIkp2Q/Uz2n5egze-I/AAAAAAAAAFE/1VmvKVRserY/s1600/SinS14-360LoRes.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-t4ZtGyIkp2Q/Uz2n5egze-I/AAAAAAAAAFE/1VmvKVRserY/s1600/SinS14-360LoRes.jpg" height="218" width="320" /></a></div>
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<span style="font-family: Palatino; font-size: 11.0pt;">All of
these decisions were based on how to focus the crowd on the fundraising.
Allowing people to stand and talk when you want them bidding are at odds with
one another. By seating them and removing all other obstacles, you allow your
crowd to focus. But they won’t sit there forever without food and drink either,
so a tight, focused program allows you to raise the money and then allow them
to move into the party once the fundraising is done.</span></div>
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<span style="font-family: Palatino; font-size: 11.0pt;">Thinking
about the options of your big open space, and how you can create momentum for
your crowd, allows your event to evolve over the evening and play into the
human economics of time and attention to maximize fundraising.</span></div>
Samantha Swaim Fundraisinghttp://www.blogger.com/profile/12396656518722360081noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-7656239102647441052014-03-26T14:44:00.001-07:002014-03-27T14:07:00.206-07:00Finding the Right Venue for Your Event is Critical<br />
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<div class="MsoNormal">
<style></style><span style="font-family: Palatino; font-size: 11.0pt;"><a href="mailto:sam@samanthaswaim.com" target="_blank"><i>By: Samantha Swaim</i></a> </span></div>
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<span style="font-family: Palatino; font-size: 11.0pt;">You’ve
been to one of those events, right? The one where the layout and the venue just
don’t work. Sight lines are impaired. Registration lines fold back in on
themselves. There’s no room to move in the silent auction. It can make for a
frustrating guest experience.</span></div>
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<br /></div>
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<span style="font-family: Palatino; font-size: 11.0pt;">Getting
a venue booked for your fundraising event can be a challenge. They are a
limited resource both in terms of space and availability. But there’s a huge
difference between <i style="mso-bidi-font-style: normal;">any</i> venue and <i style="mso-bidi-font-style: normal;">the right</i> venue. The wrong venue for the
format and size of your event can actually impact the effectiveness of your
fundraising. Your venue is critical.</span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/--HouIR8v9qQ/UzNJAuC00WI/AAAAAAAAAEA/y__cY_hNvts/s1600/IMG_31591.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/--HouIR8v9qQ/UzNJAuC00WI/AAAAAAAAAEA/y__cY_hNvts/s1600/IMG_31591.jpg" height="213" width="320" /></a></div>
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<span style="font-family: Palatino; font-size: 11.0pt;"> </span><span style="font-family: Palatino; font-size: 11.0pt;">This
year at <a href="http://www.pcrihome.org/" target="_blank">Portland Community Reinvestment Initiatives’</a> <a href="http://www.pcrihome.org/archives/3406" target="_blank">Dancing with the Stars Portland Gala</a>, they found the right venue for their unique program. In addition
to traditional fundraising elements like a dinner, auction and special appeal,
this event has a full <i style="mso-bidi-font-style: normal;">Dancing with the
Stars</i> style dance competition. This element demands real estate for a large
featured dance floor and additional AV components. </span>
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<span style="font-family: Palatino; font-size: 11.0pt;">Previously PCRI </span><span style="font-family: Palatino; font-size: 11.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">had been a small ballroom that really limited their ability
to have a stage for their program, a dance floor for the competition, a place
for dance judges, dinner tables and clear sightlines for everyone in the
audience. It was a long skinny ballroom and the dance competition split the
room in half, isolating the crowd on one side or the other. Outside of the
ballroom, they didn't have enough registration or cocktail space so the audience
was jammed from a hallway into the ballroom. </span> </div>
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<a href="http://4.bp.blogspot.com/-bdhie4EtC48/UzNJftmnSYI/AAAAAAAAAEM/Btq4W5Gu3Gg/s1600/IMG_0531.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-bdhie4EtC48/UzNJftmnSYI/AAAAAAAAAEM/Btq4W5Gu3Gg/s1600/IMG_0531.jpg" height="213" width="320" /></a></div>
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<span style="font-family: Palatino; font-size: 11.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">This year, PCRI moved to a much larger venue that allowed
their guests to flow easily from registration to cocktails to their dinner seat
where they were able to enjoy the program and dance competition without having
to move awkwardly around a space not suited for the specificity of the event.
There was a big foyer that allowed photography, raffle sales, mixing and
mingling. They had an octagon shaped ballroom that gave them room to
accomplish everything have the audience in the round surrounding the dance
floor instead of split in half on each side. They had a great green room area
for their dancers with backstage access and a flow that allowed for easy check
in, check out and good guest experience. </span>
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<span style="font-family: Palatino; font-size: 11.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Every event and its needs are unique. Venues aren’t a
one-size-fits-all commodity. Being clear about the shape of your event and the
real estate it will need to feel like the venue is working with your audience
instead of against it is imperative to maximize your success.</span></div>
Samantha Swaim Fundraisinghttp://www.blogger.com/profile/12396656518722360081noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-20476005139221812762014-03-13T14:59:00.000-07:002014-03-13T15:00:25.516-07:00Connecting Volunteers and Success at Your Event<style>
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<a href="http://2.bp.blogspot.com/-D-6x208_8PQ/UyIe_rnlSdI/AAAAAAAAADM/oeSGmtTWGFo/s1600/2014+Going+Places+Ride+Connection-9740.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-D-6x208_8PQ/UyIe_rnlSdI/AAAAAAAAADM/oeSGmtTWGFo/s1600/2014+Going+Places+Ride+Connection-9740.jpg" height="213" width="320" /></a></div>
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<i><a href="mailto:sam@samanthaswaim.com" target="_blank">By: Samantha Swaim</a></i><br />
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In the long list of “to do” items for your fundraising
event, it can get overlooked that volunteers are an integral part of your
success. Rarely are there enough staff members to do every job associated with
your event and it becomes necessary to activate volunteers to fill some of
those roles. Volunteers act as ambassadors for your organization onsite and,
depending on their task, often have a chance to interact with more of your
guests than you.</div>
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With that in mind, be strategic in their recruitment. Do you
have a volunteer job that requires them to talk directly to guests? Make sure
they are comfortable with that in advance. If they aren’t, consider them for
more behind-the-scenes work like set up/clean up or auction running. If they
are interested in a more public role but don’t know a lot about the
organization, give them some information ahead of time so they can help spread
the word about your great work. </div>
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<a href="http://3.bp.blogspot.com/-Pcl-HMcFUv4/UyIhkpggmgI/AAAAAAAAADo/JQqUXwHfROI/s1600/2014+Going+Places+Ride+Connection-9995.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-Pcl-HMcFUv4/UyIhkpggmgI/AAAAAAAAADo/JQqUXwHfROI/s1600/2014+Going+Places+Ride+Connection-9995.jpg" height="213" width="320" /></a></div>
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At this year’s <i style="mso-bidi-font-style: normal;">Going
Places</i> Gala for Ride Connection, their Heads & Tails volunteers knocked
it out of the park. Their task was to sell as many strands of beads as possible
during the silent auction for a game that would kick off the live auction. They
were raising money and bringing guests into the energy of the event all at the
same time.
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Ride Connection couldn’t have done a better job suiting
volunteers to a task. They recruited key people to these positions that were not
only personable and engaging, but knew the crowd well and were incredibly
familiar with the organization. Guests knew them and wanted to talk to them
already. As added incentive, the volunteers actually made a friendly wager among
themselves ahead of time to see who could sell the most, and checked in with
each other the whole time as incentive to keep at it. It created a fun
atmosphere of competition that guests wanted to be a part of all in the name of
fundraising for an organization they were passionate about. </div>
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And they sold <i style="mso-bidi-font-style: normal;">a lot</i>
of beads! Not only were they effective, but they activated the crowd to become engaged
in the activity of fundraising and anticipate the fun they were going to have
later in the evening. </div>
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<a href="http://4.bp.blogspot.com/-AObaFHIhVCM/UyIhaluJNFI/AAAAAAAAADY/0UVi-ZSGpKQ/s1600/2014+Going+Places+Ride+Connection-0001.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-AObaFHIhVCM/UyIhaluJNFI/AAAAAAAAADY/0UVi-ZSGpKQ/s1600/2014+Going+Places+Ride+Connection-0001.jpg" height="213" width="320" /></a></div>
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Strategic volunteer recruitment can add a lot to your
nonprofit fundraising event. Having the correct people in specific volunteer
positions can take your event to the next level. As you think about recruiting
volunteers, be strategic about who you place where.<span style="mso-spacerun: yes;"> </span>Know your crowd and place people in volunteer
positions that best fit their personalities and strengths. </div>
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<a href="http://3.bp.blogspot.com/-iOymlZJ1YFQ/UyIhq22ksDI/AAAAAAAAADw/drWqMBuvXRc/s1600/2014+Going+Places+Ride+Connection-9742.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-iOymlZJ1YFQ/UyIhq22ksDI/AAAAAAAAADw/drWqMBuvXRc/s1600/2014+Going+Places+Ride+Connection-9742.jpg" height="213" width="320" /></a></div>
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Samantha Swaim Fundraisinghttp://www.blogger.com/profile/12396656518722360081noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-51411645317446598102014-02-06T10:37:00.000-08:002014-02-06T10:37:05.241-08:00“How To” Series: Raffles
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-uwGnW4NelMc/UvPQfXninFI/AAAAAAAAACs/-vmm3tDW7UI/s1600/Screen+Shot+2014-02-06+at+10.10.01+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-uwGnW4NelMc/UvPQfXninFI/AAAAAAAAACs/-vmm3tDW7UI/s1600/Screen+Shot+2014-02-06+at+10.10.01+AM.png" height="199" width="320" /></a></div>
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We are starting a “How To” series on our blog to cover some
of the finer details of fundraising events. For the first in this series, let’s
talk about raffles. There are certainly a lot of ways to use raffles to increase
giving, add an element of fun and create some suspense. There are many
different types of raffles you could choose from for your event. This blog will
cover the top 3 raffles we recommend.</div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;">*Keep in mind that in
Oregon you have a limit of $10,000 a year that can be raised through raffles
and gaming without a lottery license.</i></div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Wild Card Raffle</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This is a quick and easy way to possibly raise $10,000 for
one of your live auction packages. The idea is that you’re going to sell 100
raffle tickets for $100 each and the winner gets to choose any package from the
live auction!</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Here’s how it works:</div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l2 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Have volunteers walk around (in pairs) during
the silent auction and sell tickets</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Left over tickets can be sold from the stage by
your auctioneer right before the live auction</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Bid numbers should be recorded so they can be
entered properly for sales purposes</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>One winner is pulled from a basket or hat</div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l2 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>The winner chooses from the live auction
packages and that package should be skipped during the live auction</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Rapid Raffle</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This raffle capitalizes on the impulses of your guests.
There is a little more preparation before your event for this raffle but it can
be a quick, fun way to raise money. The raffle will be guided by your
auctioneer and can happen anytime during your event. Make sure you sequence it
properly since this raffle gives a lot of momentum to your event. It also makes
your donors visible since they will be the ones physically putting their raffle
tickets in the baskets.</div>
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<br /></div>
<div class="MsoNormal">
Here’s how it works:</div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Attach several raffle tickets to each guest’s
bid card in advance with corresponding bid numbers printed or written on them</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>When the auctioneer starts the raffle, bidders
drop their raffle tickets into baskets as volunteers run around the room
collecting them</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Decide in advance how much each raffle ticket
will sell for (usually around $25 per ticket) and print that on the ticket</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>The winner will then be drawn from all the
collected tickets</div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l1 level1 lfo2; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Make sure you keep the raffle tickets to log in
the sales from this raffle</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The prize for this raffle can be something subjective that
might not work in your silent auction such as a diamond necklace. Guests might
be willing to pay $25 for a raffle ticket to have a chance at winning this
item, but they might not be willing to bid on it in a silent auction.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Heads or Tails Raffle</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This raffle is a fun way to increase audience participation
and create energy in the room to head into your live auction. Have your
auctioneer announce and run the raffle. Make arrangements with them prior to
auction night so they can time it appropriately. If a guest decides at the last
minute to participate, have your auctioneer sell chances from the stage by
having the guests raise their paddles.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Here’s how it works:</div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo3; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Instead of a ticket stub, guests buying raffle
should get some fun, inexpensive favor—like a light stick, beads, etc. (tie the
favor to your event theme if appropriate)</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Have volunteers walk among the tables with extra
raffle favors while the auctioneer is announcing the raffle to encourage last
minute participation</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Once the raffle has begun, your auctioneer will
ask all Heads and Tails participants to stand up and put their hands on their
head - or their tail</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>The auctioneer will then flip a coin and
announce whether the coin came up heads or tails</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Those with their hands on the “winning end” stay
standing—the others sit down</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>The auctioneer will continue asking participants
to decide what end to select and flip the coin to eliminate players</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Once the number of players gets down to a
handful, the auctioneer can ask the finalists to come to the stage for the last
few coin tosses</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>The last player standing who’s selected the
right “end” for the coin toss wins</div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo3; text-indent: -.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Make sure all bid numbers of participants are
logged and written down for your data entry sales (including multiple sales per
bid number)</div>
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<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
When choosing a raffle for your event, keep in mind the
types of guests you will have and the kind of energy and momentum you’d like to
create in the room. Raffles are a fun way to raise funds for your organization
and can be a great addition to your program during your event.</div>
Samantha Swaim Fundraisinghttp://www.blogger.com/profile/12396656518722360081noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-37378258985483282452014-01-21T12:59:00.001-08:002014-01-21T12:59:27.796-08:00We're Hiring an Event Coordinator<div class="MsoNormal">
<b><span style="font-family: Didot; font-size: 10pt;">Position:<span> </span></span></b><span style="font-family: Didot; font-size: 10pt;">Event Coordinator</span></div>
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<br /></div>
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<b><span style="font-family: Didot; font-size: 10pt;">Status:</span></b><span style="font-family: Didot; font-size: 10pt;"><span> </span>Part-Time (90-day probationary
period)</span></div>
<div class="MsoNormal">
<span style="font-family: Didot; font-size: 10pt;"><span> </span>Scheduling will be in
advance and will be as needed</span></div>
<div class="MsoNormal">
<span style="font-family: Didot; font-size: 10pt;"><span> </span>May include evenings and
weekends</span></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 1in;">
<b><span style="font-family: Didot; font-size: 10pt;">Job Purpose:<span> </span></span></b><span style="font-family: Didot; font-size: 10pt;">Provide
event planning, logistics management, venue and vendor negotiations, and onsite
stage and event management.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: Didot; font-size: 10pt;">Skills Needed:<span> </span></span></b><span style="font-family: Didot; font-size: 10pt;">Good customer service skills</span></div>
<div class="MsoNormal">
<span style="font-family: Didot; font-size: 10pt;"><span> </span>Event planning / event
logistics experience</span></div>
<div class="MsoNormal">
<span style="font-family: Didot; font-size: 10pt;"><span> </span>Greater Giving knowledge</span></div>
<div class="MsoNormal">
<span style="font-family: Didot; font-size: 10pt;"><span> </span>Basic knowledge of AV
and catering</span></div>
<div class="MsoNormal">
<span style="font-family: Didot; font-size: 10pt;"><span> </span>Organizational skills</span></div>
<div class="MsoNormal">
<span style="font-family: Didot; font-size: 10pt;"><span> </span>Quick responsiveness</span></div>
<div class="MsoNormal">
<span style="font-family: Didot; font-size: 10pt;"><span> </span>Patience</span></div>
<div class="MsoNormal">
<span style="font-family: Didot; font-size: 10pt;"><span> </span>Professionalism </span></div>
<div class="MsoNormal">
<span style="font-family: Didot; font-size: 10pt;"><span> </span>Ability to prioritize</span></div>
<div class="MsoNormal">
<span style="font-family: Didot; font-size: 10pt;"><span> </span>Microsoft Suite
knowledge</span></div>
<div class="MsoNormal">
<span style="font-family: Didot; font-size: 10pt;"><span> </span>Ability to lift 30 lbs.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-family: Didot; font-size: 10pt;">Job Duties:<span> </span></span></b><span style="font-family: Didot; font-size: 10pt;"></span></div>
<div class="MsoNormal" style="margin-left: 1.25in;">
<span style="font-family: Symbol; font-size: 10pt;"><span>·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-family: Didot; font-size: 10pt;">Job
responsibilities before an event are to:</span></div>
<div class="MsoNormal" style="margin-left: 1.75in;">
<span style="font-family: "Courier New"; font-size: 10pt;"><span>o<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Didot; font-size: 10pt;">Work closely with project managers to execute event needs</span></div>
<div class="MsoNormal" style="margin-left: 1.75in;">
<span style="font-family: "Courier New"; font-size: 10pt;"><span>o<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Didot; font-size: 10pt;">Identify and contract venues, food and beverage, and vendors</span></div>
<div class="MsoNormal" style="margin-left: 1.75in;">
<span style="font-family: "Courier New"; font-size: 10pt;"><span>o<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Didot; font-size: 10pt;">Manage guest seating</span></div>
<div class="MsoNormal" style="margin-left: 1.75in;">
<span style="font-family: "Courier New"; font-size: 10pt;"><span>o<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Didot; font-size: 10pt;">Manage production schedule</span></div>
<div class="MsoNormal" style="margin-left: 1.75in;">
<span style="font-family: "Courier New"; font-size: 10pt;"><span>o<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Didot; font-size: 10pt;">Identify volunteer needs onsite</span></div>
<div class="MsoNormal" style="margin-left: 1.75in;">
<span style="font-family: "Courier New"; font-size: 10pt;"><span>o<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Didot; font-size: 10pt;">Manage room layout</span></div>
<div class="MsoNormal" style="margin-left: 1.75in;">
<span style="font-family: "Courier New"; font-size: 10pt;"><span>o<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Didot; font-size: 10pt;">Manage any permit or insurance needs</span></div>
<div class="MsoNormal" style="margin-left: 1.25in;">
<span style="font-family: Symbol; font-size: 10pt;"><span>·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-family: Didot; font-size: 10pt;">Job
responsibilities will be assigned onsite during an event but could fall in any
of the following categories:</span></div>
<div class="MsoNormal" style="margin-left: 1.75in;">
<span style="font-family: "Courier New"; font-size: 10pt;"><span>o<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Didot; font-size: 10pt;">Registration management (guest check-in and check- out)</span></div>
<div class="MsoNormal" style="margin-left: 1.75in;">
<span style="font-family: "Courier New"; font-size: 10pt;"><span>o<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Didot; font-size: 10pt;">Event set up, load in, and prep</span></div>
<div class="MsoNormal" style="margin-left: 1.75in;">
<span style="font-family: "Courier New"; font-size: 10pt;"><span>o<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Didot; font-size: 10pt;">Volunteer training and support</span></div>
<div class="MsoNormal" style="margin-left: 1.75in;">
<span style="font-family: "Courier New"; font-size: 10pt;"><span>o<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Didot; font-size: 10pt;">Stage management</span></div>
<div class="MsoNormal" style="margin-left: 1.75in;">
<span style="font-family: "Courier New"; font-size: 10pt;"><span>o<span style="font: 7pt "Times New Roman";"> </span></span></span><span style="font-family: Didot; font-size: 10pt;">Beverage and catering management</span></div>
<div class="MsoNormal" style="margin-left: 1.25in;">
<span style="font-family: Symbol; font-size: 10pt;"><span>·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-family: Didot; font-size: 10pt;">Other duties
as assigned for event production and onsite management</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Didot; font-size: 10pt;">To Apply:</span></div>
<div class="MsoNormal" style="margin-left: 1.25in;">
<span style="font-family: Symbol; font-size: 10pt;"><span>·<span style="font: 7pt "Times New Roman";">
</span></span></span><span style="font-family: Didot; font-size: 10pt;">Submit cover
letter, resume, and two references to Kristin Steele via email: <a href="mailto:kristin@samanthaswaim.com" target="_blank">kristin@samanthaswaim.com</a> by
<span class="aBn" data-term="goog_1534405667" tabindex="0"><span class="aQJ">February 4, 2014</span></span>. No phone calls, please.<span class="HOEnZb"><span style="color: #888888;"><br /></span></span></span></div>
Samantha Swaim Fundraisinghttp://www.blogger.com/profile/12396656518722360081noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-7130926019632283952013-12-20T11:08:00.002-08:002013-12-20T11:08:40.621-08:00Thank You<iframe allowfullscreen="" frameborder="0" height="281" mozallowfullscreen="" src="//player.vimeo.com/video/82322903" webkitallowfullscreen="" width="500"></iframe> <br />
<a href="http://vimeo.com/82322903">Celebrating 2013</a> from <a href="http://vimeo.com/samanthaswaimfundraising">Samantha Swaim Fundraising LLC</a> on <a href="https://vimeo.com/">Vimeo</a>.Samantha Swaim Fundraisinghttp://www.blogger.com/profile/12396656518722360081noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-51475075606990276742013-12-09T13:30:00.002-08:002013-12-09T13:46:13.429-08:00Use Donor Acquisition Events Effectively<style>
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-By: Samantha Swaim </style><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-MgHa0Q2-hOk/UqYz7rCeanI/AAAAAAAAACM/RBmrnYqy8D8/s1600/CAB13-124LoRes.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="217" src="http://2.bp.blogspot.com/-MgHa0Q2-hOk/UqYz7rCeanI/AAAAAAAAACM/RBmrnYqy8D8/s320/CAB13-124LoRes.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><span style="font-family: Georgia,"Times New Roman",serif;">Community Action introduced their organization to a room full of new potential donors at their annual People You Should Know Breakfast.</span></i></td></tr>
</tbody></table>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><i><a href="http://www.samanthaswaim.com/" target="_blank">By: Samantha Swaim</a></i> </span></div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Effective use of a donor acquisition
event in your development plan can lead to effective introductions to a new
donor pool and a great way to spread the word about your organization. The primary
purpose of this type of event is <i style="mso-bidi-font-style: normal;">introduction.
</i>The structure is relatively simple. The event is free, the program for the
event should be rich with stories and the ask should be structured as a
low-level way to get new people involved. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">The fundraising goals will be tailored
differently than a major donor fundraising event, as it isn’t catering to your cultivated
pool of donors<i style="mso-bidi-font-style: normal;">.</i> Instead, your development
team ends up with a list of new contacts that they can then begin to cultivate
by bringing them into the work of the organization and stewarding them as
donors. It’s like bringing in a new crop to the first rung of the donor ladder
and then helping them climb by spending time with them to get them more
invested in your organization and feel compelled to give more significantly.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Community Action’s annual People You
Should Know Breakfast is a great example of this type of event in action. This
year 300 people came to the Oregon Zoo to hear about the work of Community
Action. The cultivation of attendees started with table hosts who were targeted
by Community Action because of their connection to the organization. These
hosts were asked to come to the event and commit to filling a table with guests
to introduce to the organization.</span></div>
<div class="MsoNormal">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-raKwNsyKrzw/UqY0zb-BZQI/AAAAAAAAACQ/Do1tRqfYUyE/s1600/CAB13-203LoRes.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="217" src="http://1.bp.blogspot.com/-raKwNsyKrzw/UqY0zb-BZQI/AAAAAAAAACQ/Do1tRqfYUyE/s320/CAB13-203LoRes.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Georgia,"Times New Roman",serif;"><i>Table hosts filled tables with guests they wanted to introduce to the organization.</i></span></td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">The program of the breakfast was a
series of videos that showcased the stories of staff and clients of the
organization, the cumulative effect of which was to paint a rich and
heart-driven picture of the important work that the organization does to lead
the way to eliminate conditions of poverty and create opportunities for people
and communities to thrive in Washington County. It was a tight, scripted
program with a focus on a dynamic introduction of the organization to new
potential supporters.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">The ask was one compelling story of
change that Community Action had helped facilitate and instead of envelopes
being pre-placed at the table settings, the envelopes were actively passed to
the table hosts after the ask, and the table hosts passed them to their guests
and engaged them to give. A challenge gift by a major donor helped incentivize
the giving and the result was increased fundraising and acquisition of a new
donor base.</span></div>
Samantha Swaim Fundraisinghttp://www.blogger.com/profile/12396656518722360081noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-84321615904002109362013-11-20T14:12:00.001-08:002013-12-09T13:31:28.647-08:00How to Create an Effective Fundraising Environment<style>
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</style> <a href="http://www.samanthaswaim.com/" target="_blank"><i>By: Samantha Swaim</i></a><br />
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">More isn’t always more. Sometimes <i style="mso-bidi-font-style: normal;">less</i> can actually be more.</span></div>
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<br /></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">This is often true at fundraising
events. Seems counterintuitive, right? The more people in the room the better,
right?</span></div>
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<br /></div>
</div>
<div class="separator" style="clear: both; text-align: center;">
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">It’s not the <i style="mso-bidi-font-style: normal;">number </i>of people in the room that will help you hit your targets,
it’s who you have in the room that will help you create a great fundraising
environment in which to achieve your goals. Everyone attending your event is
actually costing you money. The food they’re eating, the chair they’re sitting
in, the drinks they’re enjoying in some cases—those things are hard costs to
your budget. The offset of that comes when the person in that seat gives back
to you beyond what it cost for you to have them there.</span></div>
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<br /></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">If you have an intended focus for your
fundraising program and then put too many uninvested people in that room, it
can actually be distracting. Especially if those seats are filled with comp
tickets. Studies have shown that there is a direct correlation between someone
who has paid to be at an event and them donating. If people have paid to be
there, they are more likely to give you money. If they’re not invested, it
becomes easy to chat with the person next to them at their table. Or even
worse, they get up and start moving around the room during your special appeal.</span></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">And when one goes, it gives permission
for everyone else to follow.</span></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Make-A-Wish of Oregon switched things
up this year and held an intimate dinner, live auction and special appeal with
a curated crowd of 250 before their larger and lower-ticket price Wish Ball
started upstairs with silent auction, raffles, photo booth and fun for
everyone. </span></div>
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<a href="http://3.bp.blogspot.com/-LXVX-hHf84U/UoqGN-jrJUI/AAAAAAAAABw/jvFGTyAx2Ig/s1600/996656_10153432582130005_1448789732_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="http://3.bp.blogspot.com/-LXVX-hHf84U/UoqGN-jrJUI/AAAAAAAAABw/jvFGTyAx2Ig/s320/996656_10153432582130005_1448789732_n.jpg" width="320" /></a></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">The process of shrinking their crowd
for this intimate dinner allowed them to hone in on bringing their biggest donors
together and moving those who were lower level supporters up to the Wish Ball.
By making this split they were able to create a more exclusive room that
catered to the interests of their major donors.</span></div>
<div class="MsoNormal">
<br /></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">It also allowed the organization to reach
directly across to those major donors and create a tight, focused program for
them without worrying about the distraction of a big, unruly room that they had
to keep bringing to attention. It gave invested donors an environment of peers
who were as committed to the organization as they were. The pay off for the
change in format was that then everyone could head up to the party and
socialize, dance and celebrate the amazing fundraising that was already done.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Take a look at who comes to your event,
identify your major donors and then craft your event with that crowd in mind.
By catering to your donor base, you will increase the investment in your major
donors and increase the fundraising. </span></div>
Samantha Swaim Fundraisinghttp://www.blogger.com/profile/12396656518722360081noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-69850650161328978922013-11-12T09:51:00.000-08:002013-11-12T09:51:26.097-08:00Getting to the Heart of an Organization<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/yXpoENcBUNg" width="560"></iframe>
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<div class="MsoNormal">
<a href="mailto:sam@samanthaswaim.com" target="_blank"><i>By: Samantha Swaim</i></a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
We encourage organizations to start the program of their
event with a video that we call the ‘who we are’ piece. It’s a great way to dim
the lights and bring the attention of the room together. It’s also an easy way
to tell the story of your organization in a condensed and engaging format so
that everyone in the room is on the same page.</div>
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<br /></div>
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Often organizations come back to us and tell us about their
budget constraints and the idea that there isn’t resource enough for a second
video if they are already using video for their special appeal. But if you have
photos and a computer, you can make a video that tells the story of your
organization.</div>
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<br /></div>
<div class="MsoNormal">
We made a video for <a href="http://www.playwriteinc.org/" target="_blank">PlayWrite@10</a>, an anniversary gala for an
arts non-profit in Portland. All we used were some photos that they already had
on their website, some simple text and a great song that set the emotional
trajectory we were looking for. </div>
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<br /></div>
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We started with the words first. What is good for a grant, may
not be the best thing for storytelling. We looked at <i style="mso-bidi-font-style: normal;">why </i>this organization does what it does. We looked at what was the
beating heart at its core. That process was about stripping away all of the
jargon and program language and cutting to what the organization does on the
simplest level: it listens to stories of young writers and facilitates them
telling those stories on stage. </div>
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<br /></div>
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With a very simple script in place, we matched photos of
their writers to the text. We made the story about the young writers involved.
Showed them thinking, writing, playing, smiling and taking a bow for their
work. We told a simple story in words and images that in just over two minutes
told <i style="mso-bidi-font-style: normal;">why</i> PlayWrite does the very
important work it does. Showed the faces of the lives it impacts every day.</div>
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<br /></div>
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The video worked really well at the event. It also worked
really well for staff, encouraging them to simplify how they talk about their
organization and to focus on the program’s emotional impact. It put the young
writers front and center.</div>
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<br /></div>
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And the video can have a long life after the event. Staff
and board members can play it on a tablet when meeting with donors to quickly
engage them. It can become a multi-media piece to add to appeal emails and
post-event electronic recaps to attendees. It can become your elevator speech.
When you turn on the screen, people pay attention.</div>
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<br /></div>
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Take it as a challenge. Grab a piece of paper and a pen and
see if you can get to the beating heart of your organization in 150 words. Let
go of what you usually say, let go of what the website says, let go of language
you’ve inherited. Pretend your audience is someone that has never heard of you.
What would you tell them?</div>
Samantha Swaim Fundraisinghttp://www.blogger.com/profile/12396656518722360081noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-27074136646584037142013-11-01T11:16:00.001-07:002013-11-01T11:16:24.030-07:00Real Stories About Real People Make a Difference<style>
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-vGFBW9zXFlQ/UnPm59iZRUI/AAAAAAAAABA/tGUKc1uBV1s/s1600/TripPics_263.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="http://1.bp.blogspot.com/-vGFBW9zXFlQ/UnPm59iZRUI/AAAAAAAAABA/tGUKc1uBV1s/s320/TripPics_263.jpg" width="320" /></a></div>
<div class="MsoNormal">
<i><a href="mailto:sam@samanthaswaim.com" target="_blank">By Samantha Swaim</a></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Your special appeal is the largest
fundraising opportunity during your event.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Not the silent auction. Not the raffle.
Not the wine wall.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">The special appeal.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">And because it is such a large
opportunity, it is important to spend significant time and energy on it to
yield that return. Your special appeal should not be about facts and figures or
programs. Those are important things, but as soon as they are introduced,
studies show that giving decreases by as much as 50%.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Your special appeal story should be
about real people. A story that makes an emotional connection between your
guests and the issue your organization is addressing. It should show how their
trajectory was or will be significantly impacted by the work of your organization.</span></div>
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<br /></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Basic Rights Oregon held its biggest
gala yet with this year’s Ignite event. Their special appeal broke all records
for their organization. This was as a result of time and strategy. </span></div>
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<br /></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">They created an amazing video to take
the audience on a journey. It is the story of one couple. One journey. It is
the very human story of love, and how after 42 years, Ed and Warren want to be
married in Oregon.</span></div>
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<br /></div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/Ohty78aG7AQ" width="560"></iframe>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">The video of Ed and Warren that Basic
Rights Oregon used in their appeal was a very carefully crafted piece focused
on making the case for support. </span></div>
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<br /></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">It doesn’t delve into marriage
protections.</span></div>
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<br /></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">It doesn’t talk about law.</span></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">There are no statistics in it.</span></div>
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<br /></div>
<div class="MsoNormal">
<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">There are voices. There are pictures. It
simply tells the story of Ed and Warren and the incredible life they’ve crafted
together out of love. And it makes a simple request for support so that Basic
Rights Oregon can make that happen for them.</span></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">And the audience responded in a huge
way. When we humanize what we do and make it about people giving to people, the
response and giving will follow. Take the stories you have and simplify them,
distil them down to what makes them human. The special appeal is that place to
have emotional impact on your audience, the place to put your heart on your
sleeve. And if you’ve done it well, your audience will give theirs back to you.</span></div>
Samantha Swaim Fundraisinghttp://www.blogger.com/profile/12396656518722360081noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-67900410181390340152013-10-17T11:16:00.002-07:002013-10-18T08:19:35.940-07:00Meet Avery<div class="separator" style="clear: both; text-align: center;">
</div>
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</div>
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</div>
By <a href="mailto:sam@samanthaswaim.com" target="_blank">Samantha Swaim </a><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-cu6OA9fSvBI/UmASRVqdKDI/AAAAAAAAAAo/EUFef6TET5A/s1600/Avery+for+blog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://4.bp.blogspot.com/-cu6OA9fSvBI/UmASRVqdKDI/AAAAAAAAAAo/EUFef6TET5A/s320/Avery+for+blog.jpg" width="244" /></a></div>
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<span style="font-family: Times;">Meet Avery.</span></div>
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<span style="font-family: Times;">He’s proof that it’s never
too early to start to teach the power of volunteering and philanthropy. </span></div>
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<br /></div>
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<span style="font-family: Times;">Avery recently attended the
<a href="http://raphaelhouse.com/" target="_blank">Raphael House</a> Founders Dinner—solo. He got dropped off at the University Club
where the event was held and volunteered to sell wild card raffle tickets
before the live auction.</span></div>
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<br /></div>
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<span style="font-family: Times;">But when the program
started, he took his dinner seat. During the special appeal, he put his paddle
in the air as the lead gift on behalf of his grandfather's construction company and their
support of <a href="http://raphaelhouse.com/" target="_blank">Raphael House</a>.</span></div>
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<br /></div>
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<span style="font-family: Times;">Here’s Avery, in his own
words talking about the experience:</span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">How old are you?</span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></i></b></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">13 years old.</span><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">What’s your favorite book? </span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></i></b></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<i><span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">One for the Money</span></i><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">How long have you been going to fundraisers?</span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></i></b></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">This was my first fundraiser but I have been
volunteering for 2 years at Raphael House.</span><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">How did that start?</span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></i></b></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">I volunteer once every other week and instead
of volunteering my normal day they asked me to help at the Founders
Dinner. </span><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">What have you done as a volunteer at events?</span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></i></b></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">I sold raffle tickets at the dinner but I
normally help do projects around Raphael House.</span><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">What makes you passionate about Raphael House?</span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></i></b></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">I feel passionate because I love helping
families and would not want to be in their situation. I feel that if lots of
people start helping we can find homes for all the families in need.</span><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">Have you raised a bid paddle before?</span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></i></b></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">I have never raised a paddle.</span><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">How did it feel to not only raise a paddle,
but to be the lead gift in the evening’s special appeal? What was that moment
like? </span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></i></b></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">I felt great doing it. The moment felt great
and I felt great giving to a good cause.</span><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">Were you nervous?</span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></i></b></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">I was not nervous at all.</span><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">Did it change how the folks at your table
looked at you?</span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></i></b></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">I'm not really sure that they looked at me
differently, but I'm sure people at the dinner did.</span><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">What do you hope other young folks out there
get out of your story?</span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></i></b></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">I hope that they see that I'm helping and go
out and try to change something in the world.</span><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: Times;">When you’re not out changing the world,
what’s your favorite thing to do?</span></i></b></div>
<div class="MsoNormal" style="background: white; line-height: 12.6pt; margin-bottom: 16.2pt; mso-margin-top-alt: auto;">
<span style="color: #444444; font-family: Times; mso-bidi-font-family: "Times New Roman";">I love playing soccer and hanging out with my
friends. </span><span style="font-family: Times; mso-bidi-font-family: "Times New Roman";"></span></div>
<br />Samantha Swaim Fundraisinghttp://www.blogger.com/profile/12396656518722360081noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-3751673062577955522013-10-04T11:08:00.000-07:002013-10-04T11:08:02.184-07:00Event Themes Can Extend Far Beyond Centerpieces<div class="separator" style="clear: both; text-align: center;">
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<b> by <a href="mailto:sam@samanthaswaim.com" target="_blank">Samantha Swaim</a></b></div>
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<br /></div>
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<a href="http://3.bp.blogspot.com/-gEmne92iZ2s/Uk8C53ZodlI/AAAAAAAAA28/Sdf6KFL4quo/s1600/Room+with+OHSU+%2526+OSu+Logos.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="http://3.bp.blogspot.com/-gEmne92iZ2s/Uk8C53ZodlI/AAAAAAAAA28/Sdf6KFL4quo/s320/Room+with+OHSU+%2526+OSu+Logos.jpg" width="320" /></a></div>
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<b> </b></div>
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Sometimes planning a fundraising event can seem like
stitching together seemingly disparate elements with 50 colors of thread. Your
organization wants a keynote. And to give away awards. And to have some live
music. And a special appeal. And the executive director has a lot to say about
updates for your organization over the last year. They can all be important
pieces, but getting them to create a unified whole can be a challenge.</div>
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<br /></div>
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Think about using an event theme to bring it together. Event
themes can extend well beyond décor, centerpieces and what your guests wear.
Theme can actually dictate content and create a coherent and effective
narrative for the run of your event’s program. It can shine a spotlight on your
mission and the importance of your work before the event has even started.</div>
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<a href="http://2.bp.blogspot.com/-wSrBxshjDZw/Uk7krN0EczI/AAAAAAAAA2o/-UWMlUplni0/s1600/Antonio+Harvey++&+Chabre+Vickers.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-wSrBxshjDZw/Uk7krN0EczI/AAAAAAAAA2o/-UWMlUplni0/s320/Antonio+Harvey++&+Chabre+Vickers.jpg" width="213" /></a></div>
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At <a href="http://ulpdx.org/">Urban League of Portland’s</a> Equal Opportunity Day Awards
Dinner, the use of a theme brought it all together. This year they constructed
their event around <i style="mso-bidi-font-style: normal;">Cultural Relevance in
Healthcare Delivery</i>, and it gave them the unifying platform they needed to
knock it out of the park. </div>
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Now this important theme wasn’t printed all over everything,
or used as a tag line from the stage. Instead they focused the content of the
program on equal access to healthcare. They had that be their thread. From this
platform, they tied their lead sponsors, honoree and keynote speaker together,
all of whom spoke to or represented this idea on stage. </div>
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<a href="http://1.bp.blogspot.com/-VLEmC2NFsn0/Uk7i6q-N0cI/AAAAAAAAA2Q/WSCXCeHCsLQ/s1600/Michael+Alexander+at+podium.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://1.bp.blogspot.com/-VLEmC2NFsn0/Uk7i6q-N0cI/AAAAAAAAA2Q/WSCXCeHCsLQ/s320/Michael+Alexander+at+podium.jpg" width="213" /></a></div>
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Their President & CEO Mike Alexander spoke about African
American Oregonians’ access to healthcare, they honored<span lang="EN" style="color: black; letter-spacing: .2pt; mso-ansi-language: EN; mso-bidi-font-family: Arial;"> Dr. George Brown President and CEO of Legacy Health systems and t</span>heir
keynote Dr. Mark Nivet spoke about how <span lang="EN" style="color: black; letter-spacing: .2pt; mso-ansi-language: EN; mso-bidi-font-family: Arial;">providers in the medical
system need to provide care with greater cultural competence</span>.</div>
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This made their program compelling and rich, both of which
were evidenced in the success of their special appeal. By that point in the
evening the case for the vital work of Urban League of Portland and its allies
had been made. They had created the programmatic momentum they needed to move
into asking the room for money.</div>
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<a href="http://2.bp.blogspot.com/-SrK-sbkJMGk/Uk7kMcd9BrI/AAAAAAAAA2g/VMFhg6c3UxA/s1600/Cyreena+Boston+Ashby+Bidding.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="http://2.bp.blogspot.com/-SrK-sbkJMGk/Uk7kMcd9BrI/AAAAAAAAA2g/VMFhg6c3UxA/s320/Cyreena+Boston+Ashby+Bidding.jpg" width="320" /></a></div>
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Great themes can be ideas and concepts, and don’t have to be
relegated to what guests can dress up for. They can advance the education of
your audience on the work of your organization and can generate thought,
advocacy and ideas. This cohesion can create a very compelling and focused
program that naturally brings all of the elements together for successful
fundraising and can bring your audience right into the work that you do.</div>
Adminhttp://www.blogger.com/profile/11211732220371356512noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-21089723459590285112013-09-19T10:47:00.000-07:002013-09-19T10:47:09.583-07:00Improved Format Suits Audience Just Fine
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Columbia Land Trust held another wildly successful event
last weekend at Montgomery Park. A great portion of that success can be traced
to the momentum they were able to capitalize on due to the event’s actual
format, one that they started to play with three years ago.</div>
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<br /></div>
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CLT’s dedicated audience is comprised of people passionate
about the mission of the organization. This means they have the ‘right’ people
in the room for fundraising. That also means many of them know each other and
the event is a great touch base for them to see each other and catch up.
Sometimes, this can be challenging when you need the audience to be focused on
fundraising during the program.</div>
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<br /></div>
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<a href="http://2.bp.blogspot.com/-9q_7RF7xzUo/Ujs2zcF9amI/AAAAAAAAA2A/xSR4vLeYrIA/s1600/WS13-083LoRes.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="217" src="http://2.bp.blogspot.com/-9q_7RF7xzUo/Ujs2zcF9amI/AAAAAAAAA2A/xSR4vLeYrIA/s320/WS13-083LoRes.jpg" width="320" /></a></div>
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Columbia Land Trust got in front of this to hit both targets
by reformatting their event to maximize the potential for both fundraising AND
socializing. They started with a standing cocktail hour and select silent
auction. This allowed for friends to greet each other, and also participate in
raising money through silent auction items carefully calibrated to the outdoor,
wine-loving nature of the crowd. </div>
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The audience was then moved into theatre style seating for a
tight program that included a great talk by their Executive Director, a live
auction of items hand-picked to match the tastes of the audience, and a
compelling special appeal story followed by an ask and a collection. </div>
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Once the money was raised, the music came on upstairs and
the audience moved into the party. Seated, family-style catering and a festive
music-filled room opened up to allow all the friendly connections to continue.
No other fundraising was asked of the crowd, just fun, food, and friends. It
was a win-win, CLT hit all of their fundraising goals due to the passionate and
generous support, and then everyone got to celebrate and raise a glass to the
success.</div>
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The format of a fundraising event is one of the largest
tools you have to create momentum. Think about your audience, think about your
goals, and find a way to bring all of them together.</div>
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<br /></div>
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Congratulations to Columbia Land Trust on another great
event!</div>
Adminhttp://www.blogger.com/profile/11211732220371356512noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-18648442545152627622013-09-13T11:09:00.001-07:002013-09-13T11:09:31.757-07:00Curate Your Event for the Audience You Want to Attend<style>
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<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">by <a href="mailto:sam@samanthaswaim.com">Samantha Swaim</a></b></div>
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<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-JIUB3FtXtZk/UjNS-vFHvKI/AAAAAAAAA1Y/ZxML2g6s43g/s1600/GK-037LoRes.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="217" src="http://4.bp.blogspot.com/-JIUB3FtXtZk/UjNS-vFHvKI/AAAAAAAAA1Y/ZxML2g6s43g/s320/GK-037LoRes.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><i>Well curated events where the audience, the program and the goals for the event are in line, help pave the way to success</i></b></td></tr>
</tbody></table>
</div>
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<br />
When we start talking with non-profits about what they hope
to achieve with their fundraising events they often reply, “We need big money
from our big donors AND we need a bunch of new supporters, too.” Sometimes
these two can go hand-in-hand, but only if very special care is taken to curate
the attendance.</div>
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<br /></div>
<div class="MsoNormal">
Throwing the dice and waiting to see about who will be
attending your event is not the way to do either the <i style="mso-bidi-font-style: normal;">friend-raising </i>or the <i style="mso-bidi-font-style: normal;">fundraising.</i>
We regularly encourage our non-profits to get very clear about their goals and
let those guide the event development. </div>
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<br /></div>
<div class="MsoNormal">
The purpose of acquisition events is to bring new people
(who may become potential donors down the road) into your organization and
introduce them to the great work you do. Major donor events are all about
taking the folks who are already significant donors to your organization and
getting all of them together to continue, and maybe even increase, their
support. </div>
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<br /></div>
<div class="MsoNormal">
When you are trying to do both kinds of event at the same
time, can you see how the intersection is at odds with fundraising? You’re
trying to take two different audiences on different journeys at the same time.
For people new to your organization, there is a certain amount of cultivation
and education needed to move them into being a major donor. This is the same
work you have invested in your major donors, and continue to invest if you’re
doing it well. </div>
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<br /></div>
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Curate your events to suit the audience you are seeking to
attend them. No event can be everything to everyone. And while doing one big
event for everyone seems advantageous in terms of workload, it often runs
counter to the event’s maximum potential. Make your acquisition events specific
to the crowd you’re targeting and more about education than fundraising. Don’t
assume this audience knows who you are and what you do. Tell them your story
and build the compelling case for their involvement and future financial
support. Often these are smaller, very targeted events like meet and greets at
your offices or a happy hour where you bring targeted staff members to talk
about their work.</div>
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<br /></div>
<div class="MsoNormal">
For the big fundraising, invite your major donors to an
event that shows them what you’ve been up to, and what you hope to continue to
do with their help. To celebrate the hard work you all do together. These can
be large or small events depending on your fundraising goals, but if your
primary focus for an event is fundraising, you must make sure you have put
together a very specific room of donors. Sending out an invite and waiting to
see who comes leaves too much to chance. Get strategic. Develop a targeted
invite list, reach out personally and engage donors with a specific
solicitation to be a sponsor, a table host or a guest.</div>
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<br /></div>
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<br />
Most often, supporters are friends of an organization before they become
donors. That’s the cultivation process. Think about your events and where their
purpose falls on this spectrum to help shape your event.</div>
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<br /></div>
Adminhttp://www.blogger.com/profile/11211732220371356512noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-46271320958760921742013-05-20T13:45:00.002-07:002013-05-21T15:06:00.622-07:00Keep Things Fun<!--[if gte mso 9]><xml>
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A
fundraising event with a fun, festive, social atmosphere focused on the positive impact of the donor's gift, increases individual
giving and fosters a more successful relationship with major donors than an
event with a more formal, business feel.</div>
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<br />
Community
Action decided to transform their annual gala from a
formal affair with a keynote speaker focused on corporate giving to a much more socially-focused
evening celebrating the impact of their donors and were met with incredible success. People were there to socialize
and mingle, and many came with their spouses and partners instead of just with their
business associates.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-uqaHs_e1G0w/UZqMcaZEsRI/AAAAAAAAAzs/S91Tum6Dr5k/s1600/064_Community-Action.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="http://1.bp.blogspot.com/-uqaHs_e1G0w/UZqMcaZEsRI/AAAAAAAAAzs/S91Tum6Dr5k/s320/064_Community-Action.jpg" width="320" /></a></div>
<br /></div>
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It is
common that, in a business formatted event, a vast majority of attendees have
their tickets purchased by their company and are seated around the company
table, so, in turn, attendees expect their business to write a check at the end
of the night. But being there amongst friends and companions, instead of
business associates, can make attendees feel more personally responsible for
donating and maybe even create a bit of positive peer pressure to be generous
with their giving. <o:p></o:p></div>
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<br /></div>
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This was
very clearly reflected in the astounding increase of donations during Community
Action’s special appeal.<span style="font-size: medium;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 14pt;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
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<br /></div>
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This social
environment appeals more to attendees’ emotions and less to their more logical
sides. And appealing to the emotions is an important strategy in getting people
to donate. Given too much time and opportunity to rationalize and ponder a
donation, a person will quite often decide to give less. You want to create an
immediate, emotional reaction in your audience through social interaction, a
compelling story, and the desire to gain social approval. You never want to
give them too much time to consider and weigh their decisions. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
In
“Rational Thought Can Override a Generous Intuition,” an article in the
March/April 2013 edition of <i>Scientific
American Mind</i>, author Michele Solis discusses a recent study of this
phenomenon, saying:<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
“To peer
into this aspect of human nature, Rand [David Rand, a psychologist at Harvard
University who led this study] and his colleague gave study participants 40
cents, then asked them to decide how much to keep for themselves and how much
to donate to a common pool that would later be doubled and split evenly among
those who donated. Those who quickly made up their minds donated more than
those who took longer, suggesting that quick decisions based on intuition were
more generous than slower, deliberate decisions.”<o:p></o:p></div>
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<br /></div>
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So, keep
your fundraising events fun and social, avoiding a more staid, logical business
atmosphere in order to encourage your attendees to stick with their initial
emotional impulse to donate generously.<br />
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<!--EndFragment-->Adminhttp://www.blogger.com/profile/11211732220371356512noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-48589177052633826492013-05-17T14:18:00.000-07:002013-05-17T14:58:37.947-07:00Samantha Swaim Honored with the Equity Foundations's 2013 Leadership Award<!--[if gte mso 9]><xml>
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We were proud to attend the sold-out Equity Foundation Women
Who Lead Luncheon, honoring women in the community who blaze the way so that
all of the community can flourish.<o:p></o:p></div>
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We were even prouder that our founder, Samantha Swaim, was
honored with the Leadership Award at the event. So we wanted to share her introduction and speech from the event. <o:p></o:p></div>
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She was introduced by her friend and hero, Christopher Acebo,
associate artistic director at the Oregon Shakespeare Festival.<o:p></o:p></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-jDKo6frNU8I/UZVXlMH9EwI/AAAAAAAAAy0/9-hN8DWcRDc/s1600/chris+sam+and+award.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="http://3.bp.blogspot.com/-jDKo6frNU8I/UZVXlMH9EwI/AAAAAAAAAy0/9-hN8DWcRDc/s320/chris+sam+and+award.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Christopher Acebo and Samantha Swaim.</td></tr>
</tbody></table>
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Here’s what he had to say:<o:p></o:p></div>
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“What an honor for me to be here today
in celebration of these great leaders and what a privilege to introduce my
friend Samantha Swaim.<o:p></o:p></div>
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For those of you who know Samantha, you
know she is an artful connector of people, a champion for strengthening
community and a life force that enables others to find success. These are
qualities that define leadership.<o:p></o:p></div>
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Samantha Swaim Fundraising is a company
built on the belief <span style="background: white;">that non-profits are at
the center of change in the world and in less than 10 years her company
has helped over 70 organizations raise more than $60 million dollars. So,
how does that happen?</span><o:p></o:p></div>
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Well, let me tell you a story. Or actually,
let me tell you about <i>storytelling</i>.<o:p></o:p></div>
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Storytelling is a cornerstone of
Samantha’s work and was in many ways the catalyst for our friendship—our shared
passion for theatre. And it comes down to this simple truth: In hearing someone
else’s story we may find unexpected connections that can awaken our capacity
for empathy and understanding. And in that moment, when fear or skepticism
disappears, we can change the world. It’s what’s at the core of great art and
at the core of Sam’s work.<o:p></o:p></div>
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She is about seizing the moment to
create opportunity and the key to her success lies in believing this without
artifice. <o:p></o:p></div>
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Sam throws her authentic self into her
life and work. Whether it’s the way she interacts with organizations to
reimagine their outreach or her own personal journey with friends, community
and wellness. <o:p></o:p></div>
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Let me give you an example of finding
opportunity: Sam couldn’t just take on the personal challenge of losing weight
and becoming a healthier person. She also had to find a way to make that goal
resonate in a wider way.<o:p></o:p></div>
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So her goal for wellness led to
cycling, which lead to finding community, which led to philanthropy. And in a
few weeks she will ride 545 miles for the third straight year for AIDS Lifecycle with her beloved Team
Portland helping to raise thousands of dollars for that organization, as well
as, for Northwest Parkinson’s Foundation. She doesn’t just talk the talk. She
rides the ride.<o:p></o:p></div>
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And let’s remember, as the old adage
says, behind every great woman . . . sometimes is another great woman. And Sam’s
capacity for success must be equally measured by the contribution of Kristin
Steele — her love and partner of 14 years.<o:p></o:p></div>
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Seizing opportunity when it presents
itself. Aligning storytelling with vision. Revealing our shared humanity with
our capacity for compassion and tapping into our intrinsic need to help others.
These inspirations are at the core of success as defined by Samantha.<o:p></o:p></div>
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I recently came across this quote by
John Wesley, which I think speaks deeply of Sam and how she navigates through
the world and why she’s being honored as a change agent today:<o:p></o:p></div>
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‘Do all the good you can. By all the
means you can. In all the ways you can. In all the places you can. At all the
times you can. To all the people you can. As long as ever you can.’<o:p></o:p></div>
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Ladies and gentlemen, our Leadership
Award winner, Samantha Swaim.”<o:p></o:p></div>
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<br />
<u> </u><br />
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<a href="http://3.bp.blogspot.com/-6WpLxw-k5Gs/UZamUX0aMeI/AAAAAAAAAzM/jstWacK9uMM/s1600/532207_647447041937004_2041904045_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="http://3.bp.blogspot.com/-6WpLxw-k5Gs/UZamUX0aMeI/AAAAAAAAAzM/jstWacK9uMM/s320/532207_647447041937004_2041904045_n.jpg" width="320" /></a></div>
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Samantha then took the stage and
offered her insight into leadership and community responsibility:<o:p></o:p></div>
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“This is such an incredible honor to be
recognized by all of you. So many of you here are personal heroes. Especially
you, Chris. Because, like Equity, the work you do everyday gives people a
voice. <o:p></o:p></div>
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I believe that we create overlap in
this world when we start to share stories. We start to see ourselves reflected
when we start to walk in other people’s shoes. <o:p></o:p></div>
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I believe that story creates
community. <o:p></o:p></div>
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Our stories open those little windows
where we see injustice, where we learn of a world outside of our own, where a
different perspective becomes clear. We open hearts and move mountains
every time someone <b>comes out</b> to a family member or a friend. <o:p></o:p></div>
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<b>It’s a brave act to share your
truth. And it’s a life-changing act.</b><o:p></o:p></div>
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<br /></div>
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It is the reason why the work of Equity
Foundation is so important. I think there is nothing more important than giving
people a voice. I am grateful that Equity is here to empower, remove barriers
and provide opportunity. Thank you to Equity, to Karol, to Carl and to the
board for this leadership award. <o:p></o:p></div>
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<br /></div>
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Leadership, to me, has always been
about creating the world we want to be a part of. It has always been about
making the lives, hopes and dreams of others as important as my own. It has
always been about equity: practicing it, creating it, demanding it and leaving
it as a legacy.<o:p></o:p></div>
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When we have a voice, we have the ability
to write our own stories. If we see something in the world we don’t like,
we can change it. We can stand up and speak out. We can connect to
people and find common ground. We can dispel fear and myth. <o:p></o:p></div>
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<br /></div>
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And magically, when we have a voice we
create community. We create equity.<o:p></o:p></div>
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Being a part of a community that
supports me is what gets me going every day. Doing that in return for others is
what matters to me every day. I give to the world what I hope to receive. I
hope to inspire others to do more than they thought they could. <o:p></o:p></div>
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To <b>speak up</b> more, to <b>give</b>
more, to <b>be </b>more.<o:p></o:p></div>
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<br /></div>
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Because if a young boy in Eastern
Oregon is afraid to go to school because he’s gay, we haven’t done enough. If a
trans woman is pursuing her career as a medical file clerk instead of her
dreams of becoming a doctor because she thinks she needs to be invisible, we
haven’t done enough. If an athlete isn’t going pro in order to protect their partner,
we haven’t done enough.<o:p></o:p></div>
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Until we can <b>ALL </b>live
authentically without fear, we haven’t done enough.<o:p></o:p></div>
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<br /></div>
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This is why we share our stories. This
is why we speak up for injustice. This is why we <b>come out</b>. This
is why we share our truth. This is why we support Equity. <o:p></o:p></div>
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It seems so much better to be a part of
a life where we, are a WE. Where the long haul is done TOGETHER. Where we take
care of each other. And where we all have a voice to tell our stories.<o:p></o:p></div>
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So thank you. I am humbled and am so
honored by this award. I am grateful for all of you who have given me so
much. A leader never leads alone. <o:p></o:p></div>
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<br /></div>
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And I am only able to accept this award
because of what each of you in this room do every day. Especially my
partner Kristin, who dares me to dream bigger. To my friends who share <b>their
</b>stories to remove stigma, open hearts and remove fear. And to my team
Dwight, Debbie and Kristin who have joined forces with me to make this
community stronger. <o:p></o:p></div>
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<br /></div>
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I hope each of you will lead by telling
your story. Find your voice. Share your truth. And then go
beyond that and support others in finding their voice by supporting the great
work of Equity Foundation. <o:p></o:p></div>
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<br /></div>
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Because together our voices are too
powerful not to be heard.”<br />
<u> </u><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-xF-9KfFxL1Y/UZamOI7QVII/AAAAAAAAAzE/TgTpI9do6Zo/s1600/376890_647445708603804_2072205139_n+%25281%2529.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="http://4.bp.blogspot.com/-xF-9KfFxL1Y/UZamOI7QVII/AAAAAAAAAzE/TgTpI9do6Zo/s320/376890_647445708603804_2072205139_n+%25281%2529.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Kristy Fleming, Samantha Swaim, and Kristin Steele.</td></tr>
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It was an amazing event. Thank you to
Equity Foundation for the honor and to all of <b><i>you</i></b> for allowing us to be
a part of your stories. <o:p></o:p></div>
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<br /></div>
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<br /></div>
<!--EndFragment-->Adminhttp://www.blogger.com/profile/11211732220371356512noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-55823708169933690192013-04-30T08:52:00.000-07:002013-04-30T08:52:36.898-07:00Getting to the Heart of the Special Appeal<!--[if gte mso 9]><xml>
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<span style="color: #333333; font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">At the heart of every successful event, is a
successful special appeal. And at the heart of every successful special appeal, is a compelling story with characters whom the audience can relate to and care
about. Basic Rights Oregon got this spot on when choosing their most recent
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lives with us all. And great job Basic Rights Oregon on another successful
Oregonians Against Discrimination Business Leaders Lunch!<o:p></o:p></span></div>
<!--EndFragment-->Adminhttp://www.blogger.com/profile/11211732220371356512noreply@blogger.com1tag:blogger.com,1999:blog-8201392739207459221.post-81722011943118093432013-04-24T10:03:00.000-07:002013-04-24T10:03:51.124-07:00Putting the Party in the Party<!--[if gte mso 9]><xml>
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How can a VIP experience help you raise money? Auction it
off!<o:p></o:p></div>
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<br /></div>
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At the recent Mount Hood Kiwanis Camp Prom gala, the live
auction was kicked off by the sale of a VIP table. This ramped up the excitement
right off the bat, building momentum that ran into the rest of the live
auction.<o:p></o:p></div>
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The VIP table was a front-row table set specially with
elegant tableware, centerpiece, and linens. At each of the 10 seats were a VIP
gift bag, delicious Dagoba chocolate and a cupcake from Cupcake Jones. The
table had an upgraded menu, consisting of a steak and lobster 5-course dinner
served by their own dedicated wait staff. It looked like the ultimate party.<o:p></o:p></div>
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<tr><td class="tr-caption" style="text-align: center;">The VIP table creates a party within the party.</td></tr>
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Dianne Hosford, from Oregon Brand Management, was the icing
on the cake. She displayed her extensive knowledge of wine and indelible charm as
the table’s private sommelier, serving wine pairings with each of the five
courses. The constant action at the VIP table drew attention throughout the
evening. <o:p></o:p></div>
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As guests entered the event, the VIP table took center
stage, but no one knew who the VIP guests were. As the program began, the
attendees learned that they would have the chance to sit at the VIP table, as
it was the first live auction up for bid. The winning bidder moved his entire
table of 10 up to the VIP table for a party within a party.<o:p></o:p></div>
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The VIP table ended up being the highest selling auction
item. As the table required minimal procurement
(just some donated chocolate and cupcakes) from MHKC staff, the cost to benefit
ratio was very high. And the excitement that this party within a party created
in the room was priceless and undoubtedly helped MHKC to raise significantly
more than they had expected.<o:p></o:p></div>
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The VIP table helped to create a fun, celebratory atmosphere
for everyone at the dinner. There was a lot of interest at the table throughout
the night with the special courses, wait staff, and sommelier. Key bidders were
already talking about bidding on it again in 2014. Having a VIP table proved to
set an exciting, celebratory tone for the entire night.<o:p></o:p></div>
<!--EndFragment-->Adminhttp://www.blogger.com/profile/11211732220371356512noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-29479622236800306962013-04-01T11:08:00.000-07:002013-04-01T11:08:29.192-07:00Inspiring Your Audience to Join You in the WHY of Your Organization<!--[if gte mso 9]><xml>
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We spend a lot of time with our clients developing their
Special Appeal video. It’s your largest fundraising opportunity on the night of
your event. But it’s most effective when you’ve taken time at your event, before
the Special Appeal, to educate your audience about who you are and what you
believe. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
This does not mean standing at the microphone listing all of
your many programs. This does not mean talking about your staff. This does not
mean patting yourself on the back. It means outlining your organization’s vision
of the future and what you are in the business of making happen every day through
the work that you do. It means streamlining the story of your work into a
narrative that a guest—who has quite possibly come to your event with no idea
of your mission—can repeat on the elevator the next day. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It means influencing your audience to align with your
commitment to make the world a better place. This work will help them want to
give you money later during the Special Appeal.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The Anti-Defamation League has been around for 100 years. They
are a civil rights/human relations agency fighting anti-Semitism and all forms
of bigotry, defending democratic ideals and protecting civil rights for all.
That is the WHAT of their work. They have a ton of educational programs.
They have legislative and advocacy programs. Those are the HOWs of their work.
But all of that work is driven by a vision. It’s driven by a WHY. And in a
one-minute and twenty-second video they communicate that mission in a way that
is both impactful and specific.<o:p></o:p></div>
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<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/3KyvlMJefR4?feature=player_embedded' frameborder='0'></iframe></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="MsoNormal" style="text-align: center;">
<a href="http://www.adl.org/imagine/#.UVMzqBmiT10">Imagine A World Without Hate</a><o:p></o:p></div>
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One minute, twenty seconds. Simple. Beautiful. And quite
memorable. That’s what you want your organization to be isn’t it? When you
start with WHY, you connect to your audience emotionally and bring them on
board. The WHAT and the HOW come in time. You are telling your story to an
audience with limited attention spans, make the most of them.<o:p></o:p></div>
<!--EndFragment-->Adminhttp://www.blogger.com/profile/11211732220371356512noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-78061273593240886212013-03-18T15:48:00.000-07:002013-03-18T15:48:13.144-07:00Storytelling and the Special Appeal<br />
<div style="background-color: white; border: 0px; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
Everyone wants to know the key to successful fundraising. And while that sweet spot has a host of different elements, at its heart is always a well-told story—getting your audience to pay attention and go on a journey with you.</div>
<div style="background-color: white; border: 0px; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
</div>
<div style="background-color: white; border: 0px; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
The essence of good storytelling is a lot like the essence of the work of many non-profits: the journey of an individual who starts in one place, works through internal and external conflict, and is then delivered to another, better place. For your special appeal your organization is the change agent for that journey.</div>
<div style="background-color: white; border: 0px; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-V0MMdBPK5mM/UUeZZ4nR7-I/AAAAAAAAAxw/ORIxvFVX_x8/s1600/ClubCab10-389LoRes.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="267" src="http://4.bp.blogspot.com/-V0MMdBPK5mM/UUeZZ4nR7-I/AAAAAAAAAxw/ORIxvFVX_x8/s400/ClubCab10-389LoRes.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><em style="background-color: white; border: 0px; font-family: 'Times New Roman', Times, serif; font-size: 12px; line-height: 15px; margin: 0px; outline: 0px; padding: 0px; text-align: start; vertical-align: baseline;">A successful special appeal is a result of great storytelling.</em></td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<div style="background-color: white; border: 0px; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
We have been acting on this storytelling impulse for all of recorded history. Humans felt compelled to draw on the walls of caves. And while it happens through vastly different technology now, it’s pretty much exactly what we’re still doing. Facebook does call them “wall posts,” right?</div>
<div style="background-color: white; border: 0px; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
</div>
<div style="background-color: white; border: 0px; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
And audiences engage at the hint of a good narrative.</div>
<div style="background-color: white; border: 0px; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
</div>
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Why?</div>
<div style="background-color: white; border: 0px; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
</div>
<div style="background-color: white; border: 0px; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
As humans, we’re actually hardwired to absorb information via story better than via a litany of facts.</div>
<div style="background-color: white; border: 0px; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
</div>
<div style="background-color: white; border: 0px; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
<a href="http://bufferapp.com/" rel="Buffer" style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" target="_blank" title="Buffer">Buffer</a> co-founder Leo Widrich says it this way:</div>
<div style="background-color: white; border: 0px; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
</div>
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“It's in fact quite simple. If we listen to a PowerPoint presentation with boring bullet points, a certain part in the brain gets activated. Scientists call this Broca's area and Wernicke's area. Overall, it hits our language processing parts in the brain, where we decode words into meaning. And that's it, nothing else happens.</div>
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When we are being told a story, things change dramatically. Not only are the language processing parts in our brain activated, <strong style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">but any other area in our brain that we would use when experiencing the events of the story are too</strong>.”</div>
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That means that, in a way, storytelling actually <em style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">creates</em> the experience for the listener. They are taken on a journey simply by listening. Your statistics—while great for a lot of things—can’t transport a listener in the same way.</div>
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So, when you want your potential sponsor, guest, supporter or champion to connect with your organization and your amazing work, don’t throw numbers at them first. Tell them a real story. One with cause and effect. One where there’s a hero on a journey. One where your organization is the change agent creating a better trajectory for their journey.</div>
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<em style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Narrative</em> will engage your audience and connect them to you and your work in a way no spreadsheet or PowerPoint presentation ever will.</div>
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</div>
Adminhttp://www.blogger.com/profile/11211732220371356512noreply@blogger.com0tag:blogger.com,1999:blog-8201392739207459221.post-22846047742873726312013-03-12T11:44:00.003-07:002013-03-12T11:55:31.979-07:00Getting the Special Appeal Right<!--[if gte mso 9]><xml>
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A successful special appeal is never an accident. <o:p></o:p></div>
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At Going Places With Ride Connection, the special appeal
speaker, Marja, knocked their special appeal out of the park. But this success was
only possible with a lot of hard work from many people.<o:p></o:p></div>
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The first thing Ride Connection did impeccably? They found
the perfect speaker. Marja was a perfect match for the event’s audience,
telling the story of how Ride Connection changed her life. Marja is blind and
lives in Salem but many of her medical appointments and errands are in
Portland. This lead to her frustration and isolation as resources for these
trips seemed non-existent. Enter Ride Connection, who taught her how to utilize
mass transit in order to make the travel she depends on happen. The result? The
assurance for Marja that she can do anything she wants and the confidence gained
from having a life of freedom. She’s used what she’s learned and is now passing
it along to everyone in her life.<br />
<br /></div>
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<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-10FWM1iEWp4/UTpyET0IYnI/AAAAAAAAAxQ/-LCNd4YYVhU/s1600/528249_10151280271156260_61293871_n+(1).jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="266" src="http://3.bp.blogspot.com/-10FWM1iEWp4/UTpyET0IYnI/AAAAAAAAAxQ/-LCNd4YYVhU/s400/528249_10151280271156260_61293871_n+(1).jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div style="text-align: left;">
<i>Marja, the perfect example of a special appeal speaker, tells the story of how Ride Connection has changed her life.</i></div>
<div style="text-align: left;">
<i>Photo by Lavoie Images</i></div>
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We advocate that our clients use a video, if they can, for
their special appeal. It captures people’s attention and allows the
organization to very specifically control the timing of the speaker and to keep
them on script. But, often, resources can’t be stretched enough to make this sort
of line item happen.</div>
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<o:p></o:p></div>
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<br /></div>
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So Ride Connection did the next best thing. They worked
directly with Marja, helping her write and edit her story. Marja practiced and
practiced. The best part? No surprises at the event. Ride Connection knew
exactly what was going to be said and when it would be said. And Marja did the
best thing possible, she told her amazing story. She didn’t stray from her
message. And at the end she actually ASKED for money from the crowd.<o:p></o:p></div>
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Which leads us to another way Ride Connection knocked it out
of the park: they made their appeal <i>active.</i>
Instead of envelopes lying limp on the table, this year they used a benefit
auctioneer and bid cards, collecting their appeal that way. Active, accountable
bidding yields more participation.<o:p></o:p></div>
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The result? An amazing growth in the number of donations for
their special appeal, helping them hit their highest amount of money ever raised. One person, telling her story of transformation, with the organization
presented as the change agent that made it happen. This combined with a tightly
scripted, active appeal is a recipe for success.<o:p></o:p></div>
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A big congratulations to Ride Connection!<o:p></o:p></div>
<!--EndFragment-->Adminhttp://www.blogger.com/profile/11211732220371356512noreply@blogger.com0