Tuesday, March 6, 2012

A Theme in Action


In a town with over a hundred galas a year, themes are a great and easy way to set your event apart from the rest. They provide you with many ways to shape your event to fit the expectations of your audience, and also allow you to get creative with many of your event elements.

From decorations to beverages to even auction packages, all aspects of last Saturday's Gambol was tied together by a creative and engaging theme: Keep Portland Weird. The planning committee did a fantastic job of building a unique and fun evening to support Catlin Gabel's financial aid programs.

Here are some of the theme elements that made their event so great (and added to its quirky, Portland vibe):
  • A Ninkasi beer tent and local wineries provided beverages throughout the evening. Guests also enjoyed VooDoo donuts for dessert.

  • Guests could have their photo taken with various iconic Portland images in the background.

  • Raffle tickets were actually fake birds that guests pinned to their lapel.

  • The highest selling auction package was one that included a walk-on role on the next season of Portlandia.

By having the theme present in all facets of the event, Gambol guests had an experience like no other, and a really great time as well! Guests that enjoy your event are not only more likely to come back next year, but also to give you their support.

A theme can be as creative as you want it to be. When picking a theme for your event, however, be sure that it fits with the expectations of your audience. Keep Portland Weird was popular among Gambol guests because it was tailored specifically to that audience.

Themes are an easy way to take all of the different elements of your event and tie them together. They help make your evening fun, unique and engaging, and a well-executed theme can transform your good event into a great one.

Tuesday, February 28, 2012

Maximizing the Potential of Your Event Planning Committee

A great committee, the people behind GLEE: Basic Rights Oregon's 2010 Dinner & Auction.
Photo by Rosemary Ragusa

One of the strongest assets you have in ensuring a successful event is your planning committee. From coordinating volunteers to managing data entry to helping spread the word about your event, a planning committee brings with it a whole world of additional support and resources for your organization.

The most important facet of working with an event committee is a clear breakdown of responsibilities and workload. Staff should be responsible for all of the elements that affect the long-term goals of the organization (major donor/sponsor relations, messaging, budget), while the committee can focus on the elements that make your event what it is (decor, entertainment, new support).

Recruiting the right folks to be on your committee is only one part of the equation. You need a combination of people who get the job done and people who connect you to the right people. You also need people who will focus on the fundraising to make sure your event meets or exceeds its goals.

Recruit committee members based on their skill sets. If you are looking to increase the social media presence for your event, but you don't have the organizational resources to make it happen, recruit a social media savvy volunteer to be on your marketing committee.

If you need support with ticket and table sales, recruit an Honorary Committee. Honorary Committee members allow you to use their name to build recognition for the event, and agree to fill a table (or more!) for your event.

Successful committees need a dynamic and engaging Chair (or Co-Chairs). The Chair connects the organization with the committee, and streamlines all committee communications (meeting reminders, meeting minutes, etc.). This level of peer-to-peer accountability often ensures that the work gets done.

Once you have a committee in place, set up a regular meeting schedule that works for everyone and stick to it. Use that as a time for committee members to share updates and to assign new responsibilities. List new and past commitments on a white board, this visual reminder will increase individual accountability.

Committee members are great set-up volunteers, but don't have them volunteer during the event if possible. They most likely have friends that they have brought to the event, and are more helpful to you by being a part of the crowd.

Finally, remember that your event committee is there to make planning your event easier and less stressful, and to help you meet or exceed your goals. Recruiting the right people and leaders, communicating clear expectations and a meeting schedule structured on how the work is advancing, sets you up for success.

A Committee Success Story

Kudos to Portland's Q Center for recruiting a fantastic committee to help plan their annual Winter Gala Never Out of Style!

The planning committee was fantastic this year because they were dedicated and engaged supporters who were recruited to do specific tasks based on their skill sets. For example, an experienced volunteer coordinator was in charge of volunteer support all evening, and logistics experts managed event setup.

Never Out of Style was a great success for the Q Center, and went off as smoothly as possible, thanks to the talented planning committee.

Thursday, January 19, 2012

Designing an Event to Fit Your Audience

Who are your guests? What type of event do they want to attend? How do they engage with the world around them? And most importantly…how do you balance both the need to wow your audience with the practicalities of a non-profit budget?

Answering these questions now is critical to achieving or exceeding your event goals. If these questions are something you or your organization struggles with, have no fear! You can easily design and shape an event that meets the needs of the guests walking through the door.

First and foremost, start with your audience. Who are they? Have they attended your event before? Are they a diverse pool of people or do they fit into a more defined demographic?

Next, figure out what your guests want from your event. Are they looking to socialize and network? An educational opportunity about the work they are supporting? Or something else entirely? Knowing why your guests come to your event is critical to crafting an event that fits their expectations.

Then, think about how your guests spend their time and interact with the world around them. Are they social media savvy and do you need to incorporate mobile giving and calls-to-action into your event? Do they communicate in more traditional means and expect that at your event? Or does your group just like to party?

Finally…figure out the ways you can craft your event to fit your guests needs and your budget. This is a great opportunity to get creative with your event elements (AV, lighting, catering, etc.) and still design a superb event. Lighting changes help you transition the mood throughout the evening (active lighting will increase guest participation), and background music facilitates socializing at your event. Your caterer can easily create a menu that accents your theme, appeals to your guests or reflects the values/mission of your organization.

Getting people in the door is critical to a successful event. Tailoring your event to your guests will get more of them in the door, and get them to return. When your guests are happy, their giving increases.

In 2011, Basic Rights Oregon redesigned their Annual Dinner & Auction to focus on fundraising first and “friend-raising” second. Besides renaming their event Ignite!, the key changes they made included:
o cultivating an intimate, fundraising dinner
o moving networking and socializing to after the fundraising
o adding a dance party
o utilizing text-to-give technologies
o removing the silent auction and refocusing those energies on creating a dynamic and engaging party

As a result of tailoring Ignite! to the expectations of their audience, Basic Rights Oregon saw their fundraising increase by 10%! This stellar example shows how an extra bit of front-end work can dramatically improve your bottom line.


Photos by Rosemary Ragusa and Jonny Shultz.

Thursday, July 28, 2011

Greater Giving Updates

Greater Giving has released new features in Event Software Online 5.0. We’re excited to see these changes increase efficiency for our clients and their events this fall! For these updates and more news you can use, check out our July eNews, hot off the press.

Improvements to managing and tracking admissions gives you a detailed, 360° view of each ticket purchase, including multiple tickets, sponsorships, auction purchases, and donations. You will now be able to view, track, and report on multiple tickets purchased by a single supporter and the individual using a ticket purchased by another guest the same way you can view, track, and report on donations, sponsorships, and auction purchases. This improvement helps you to identify “who’s who” at check-in, speeding guests into the auction to start bidding. And it will give you a far more accurate view of your most significant donors’ investment in your event and your mission to help you with your donor and sponsor cultivation efforts.

Easier management and tracking of table guests. Do you sell tables for your gala event via an online registration page? Event Software Online 5.0 makes it easier to for a table host to register individual table guests online. Table hosts can quickly manage their table seating by visiting your event webpages after purchasing the table and adding to or amending contact information for table guests. This improvement makes it much easier at check-in to match guests with the appropriate table (this feature available when using Event Software Online and Online Payments.)

Sponsorship dashboard helps you to better focus on recruiting and retaining sponsors. Event Software Online 5.0’s sponsor dashboard tells you at a glance how your sponsor committee is performing, so you can stay apprised on progress and appropriately motivate sponsor committee members. Easy-to-read gauges track achievement of sponsor revenue goals, number of sponsorships sold by committee member, and sponsor pipeline, plus “Top 5” sponsors, “Top 5” committee members by number of solicited sponsorships, and what’s needed to achieve sponsorship goals.

Easier management of online campaign images. Event Software Online 5.0’s new consolidated image repository lets you use the same image file for all your online fundraising campaigns. Instead of relying on each member of your event team to store and maintain event-related images, Event Software Online 5.0 will store images in a centralized system so that everyone can use an image in multiple online fundraising campaigns without uploading the image every time.

Monday, May 23, 2011

Event Planning Summer Intern

Event Planning Intern

Duration:
4 - 8 hours per week June – September

Compensation:
This is an unpaid training opportunity

Job Description:
Educational summer internship available in the events industry. This summer internship will provide you with an opportunity to meet other industry professionals, support event planning, and research event resources. The position is an admin position that will report to the event director.

Projects:

Admin Support & Research for Samantha Swaim Fundraising, LLC.
• Collect specs on local venues for an event site catalog
• Research for client projects
• Provide prep support for on-going classes and workshops

On-site Event Support
• Provide support at events during set up and event execution.

Support and involvement in ISES Events
• Support Samantha Swaim Fundraising, LLC’s involvement in the planning and execution of monthly ISES events through administrative and research functions

To Apply:
Email letter of interest & resume to Kelsey Pine, Event Director, at Kelsey@samanthaswaim.com.

Friday, January 14, 2011

The Effects of Social Media


Social media is all the rage these days, and for good reason: RESULTS. If you’re not engaging your audience where they live—Facebook, Twitter, and the like—you could be missing a great opportunity to get them to your event.

A client of ours honed in on Facebook as a resource to promote their spring fundraising event. They identified where their audience spends time and talked to them the way they engage with the world. As a result of their efforts, our client saw a 65% increase in attendance from the previous year!

Not only is social media effective in this day and age, it’s FREE. And with limited resources, that can offer you huge potential in selling your event.

This is just one of the topics we’ll be covering in our NEW class offering:

January 19, 2011 (9AM-12PM)
Marketing Your Spring Event
Increase Visibility & Sell More Tickets
at Planned Parenthood, 3727 NE Martin Luther King, Jr. Blvd.

We will cover:
• Getting creative on a tight marketing budget
• Guerilla marketing
• Social networking
• Press & Media
• Web tools
• Invites, posters, and other collateral

Space is limited, so register today!

Friday, January 7, 2011

Marketing Your Spring Event Workshop


The holidays may barely be over, but it’s time to start thinking about your spring fundraising events. Join us for a great morning class on how to effectively and creatively market your spring event. Are you maximizing the opportunity to increase awareness and visibility for your organization? Are you selling out to your event? Is everyone in town buzzing about your event? This workshop will cover the best tactics to marketing your event, and all before lunch!

January 19, 2011 (9AM-12PM)

Marketing Your Spring Event
Increase Visibility & Sell More Tickets
at Planned Parenthood, 3727 NE Martin Luther King, Jr. Blvd.

We will cover:
• Getting creative on a tight marketing budget
• Guerilla marketing
• Social networking
• Press & Media
• Web tools
• Invites, posters, and other collateral

Space is limited, so register today