Wednesday, December 30, 2009
You got them to the event, now how to you engage them?
Increasing Funds at an Event:
1. In tight economic times you may see less money coming in from corporate sponsorships and single ticket sales. People at both ends of the spectrum are getting a little more cautious in their spending, but we are not seeing a drop in table hosts yet. Identify key leaders in the community and ask them to commit early to being a table host. The earlier people are talking about it the better.
2. Get people to turn out. Make sure you are talking about the event long in advance of the event. The more people hear about it, the more likely they are to show up. Cross-promote with key partners in the community.
3. Identify key relationships in the community that can become coalition partners. Ask them to support your event and bring like-minded donors and in turn you support their event. It becomes a win-win for everyone.
4. Don't let the economy effect your special appeal giving. Creating compelling challenges and solicitations are very important. Identify your key speaker early and then train them, prep them, and educate them about their role at the event. Use a video if possible and identify a strong compelling message. Turn to granting organizations and major donors to identify challenge gifts.
5. Silent auctions are all the rage. Increase your procurement efforts to have a really compelling and exciting silent auction. Think about folks who like to shop and give at the same time, it becomes a really easy way to increase your revenue at the event.