What day of the week are you holding your fundraising event? Are you stuck on a Saturday and competing with other activities and events around town? Consider the benefits of another day of the week.
Monday Events
Do you work in the art and theatre community? Do you have a large demographic of supporters who are a part of the art and theatre community? Then Monday might be a great solution. Monday is traditionally a dark day in the theatre and by having an event then it can open up access to celebrity hosts, performers, and theatre goers.
Mid-Week Events
Does your event have a short program and remain under 3 hours in length? Then why compete with the rest of the Saturday events around town? Consider something mid-week. Lunch events work great mid-week. If you are trying to draw a working demographic on Tuesday, Wednesday, or Thursday you might get the best turn out as opposed to a Monday or Friday event which often get folded into people's weekend time. Have something mid-week and you could get better numbers since folks are already at work anyway and there isn't the Friday lure of a weekend to compete with.
Friday Events
However there are some times when Fridays can really help you out. In the spring in Portland it is estimated that there are 13-15 benefit auctions every Saturday. So narrow the competition for yourself and encourage your guests to start their weekend with your event by having it on Friday. They'll still have their Saturday and Sunday, and so will you. Sometimes by Saturday evening, especially on those nice sunny days, it can be challenging to get folks to come inside and get dressed up!
Sunday Events
There are specific formats where you can give your guests a great end to their weekend with a Sunday event. Sundays can be a great day for afternoon or early-evening events.
In addition to possibly increasing your attendance numbers, selecting other days of the week might score you some sweet rental deals with your venue!
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