Everything changes and evolves, so why shouldn’t your biggest fundraiser of the year follow suit?
One of the biggest elements you can use to engage people in your organization and its work is video. As we so often tell clients, when the lights go off and the TV turns on, people get quiet and pay attention. What could be a better moment for you to tell your story? And if it works that well for your fundraiser, why not use it as a regular medium to reach your audiences and give them the sense of being on the inside track of your organization.
In Fundraising Success, Nancy Schwartz makes a great list of arguments for video:
“1. Video production now can be done by anyone with a video camera and Internet access. Brief, on-the-fly videos provide authenticity, the sense of ‘being there’ and compelling visuals via a short production cycle.
2. There’s an expectation, especially among those 30 and under, that video be an element of every communications mix.
3. Quality video contributes immediacy and excitement to your communications mix and strengthens overall impact. Well-crafted videos can emotionally engage your audience in a way that reading can’t.”
We’re in a time and place where technology is fast, cheap, and easy. But most importantly, it helps us meet people through the tools they use and expect. Your video can be as creative as you want. But don’t let lack of resource or time stop you, a great video can simply be a photo montage with music. It brings people along with you in a fast, simple way. It conveys who you are and what you do in a few short minutes, and that can be hard to do in words alone.
If you're looking for a great video team who really understands the art of telling your story we have a few suggestions...
Allied Video
Two Penguins Productions
Check out some great appeal videos & organizational videos on our You Tube Page
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