Monday, October 29, 2012

Fundraising in the 21st Century

Technology continues to change and improve seemingly at the speed of light. It’s amazing how much of our life is lived on our Smart Phone now. So why not use that as a tool for fundraising in a fun, interactive way?

Click here to see Mobile Cause in action
At the Basic Rights Oregon Ignite event, they used Mobile Cause this year with great success. Other ‘text to give’ programs can be challenging in a fundraising capacity because they go through the cell phone companies and donations are limited to $10 each, half of which goes to the phone company for processing.
at the event. This screen also features the ever-motivational thermometer that meters your event’s fundraising success in real time.

The beauty of this system is three-fold:
  1. It minimizes the amount of tracking your organization needs to do for an appeal and provides you all the tools to easily collect your funds—without having to give half away.
  2. It maximizes the public recognition for your donors in real time and allows you to leverage the spirit of competition and giving in a room for maximum fundraising return.
  3. It allows you to have an ACTIVE appeal at your event—which almost always has a higher return—without the need for an actual auction or bidder paddles.

The successful appeal at Ignite
We often tell clients if they’re doing the same way they did it five years ago there might be something that needs to change. Fundraising is an evolving science and those who grow with it will reap the rewards.

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