How can a VIP experience help you raise money? Auction it
off!
At the recent Mount Hood Kiwanis Camp Prom gala, the live
auction was kicked off by the sale of a VIP table. This ramped up the excitement
right off the bat, building momentum that ran into the rest of the live
auction.
The VIP table was a front-row table set specially with
elegant tableware, centerpiece, and linens. At each of the 10 seats were a VIP
gift bag, delicious Dagoba chocolate and a cupcake from Cupcake Jones. The
table had an upgraded menu, consisting of a steak and lobster 5-course dinner
served by their own dedicated wait staff. It looked like the ultimate party.
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| The VIP table creates a party within the party. |
Dianne Hosford, from Oregon Brand Management, was the icing
on the cake. She displayed her extensive knowledge of wine and indelible charm as
the table’s private sommelier, serving wine pairings with each of the five
courses. The constant action at the VIP table drew attention throughout the
evening.
As guests entered the event, the VIP table took center
stage, but no one knew who the VIP guests were. As the program began, the
attendees learned that they would have the chance to sit at the VIP table, as
it was the first live auction up for bid. The winning bidder moved his entire
table of 10 up to the VIP table for a party within a party.
The VIP table ended up being the highest selling auction
item. As the table required minimal procurement
(just some donated chocolate and cupcakes) from MHKC staff, the cost to benefit
ratio was very high. And the excitement that this party within a party created
in the room was priceless and undoubtedly helped MHKC to raise significantly
more than they had expected.
The VIP table helped to create a fun, celebratory atmosphere
for everyone at the dinner. There was a lot of interest at the table throughout
the night with the special courses, wait staff, and sommelier. Key bidders were
already talking about bidding on it again in 2014. Having a VIP table proved to
set an exciting, celebratory tone for the entire night.
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