Creative Sponsor Engagement

The Pride Financial Partners logo is visible on the back
of bid cards, a creative way to maximize sponsor benefits.

In a slowly recovering economy, sponsors—just like everyone else—are having to find alternative ways to meet their bottom lines while still giving back. Instead of this being an obstacle, we're seeing a lot of creative solutions between sponsors and non-profits.

When you have a sponsor that wants to step up in creative ways to engage your audience and brainstorm how to cultivate a long-term relationship with your organization, you should jump up and down with joy.

Pride Financial Partners in Portland, Oregon is one such nimble and incredibly generous sponsor. An independent firm focusing on risk management, wealth management, and financial planning, the managing partners have made a significant commitment to being actively involved in the community they call home.

When they sponsored a local non-profit's gala and were offered the traditional logo placement choices, they thought bigger about their potential impact. They asked if they could put their logo on the bid cards if no one else had claimed the space yet. And they'd pay for the printing.

The team at Pride Financial Partners.

The catch?

For every card brought in to engage them in services they'd donate additional money to the non-profit they were sponsoring.

Can you say win / win?

When your sponsors talk to you about what they'd like out of their sponsorship and how they can activate your audience, listen to them. They may have an idea that's never come up before and might be just the ticket to get them on board in a significant way.

To hear more about creating great partnerships with your sponsors, join us for our Advanced Sponsorship Class on June 23.